Marketing
11 reasons not to sleep on email marketing (even if you’ve tried it before)
Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.
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Xplor Gym Blog
Management
Top 5 KPIs for fitness businesses to track
If you want to succeed in 2023, you need to know what that success looks like. Success is individual, so ….
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Engagement
Beyond the sweat: extra activities your gym members want to see
Your members want to do much more than work out at the gym. While working up a sweat and getting ….
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Growth
Gym business growth: become more than a gym
When does a gym become more than a gym? If you want your gym business to grow, you focus on ….
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Growth
7 best practices to price & position your memberships effectively
Pricing and positioning your memberships effectively is the key to a healthy member base and a successful gym business. There ….
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Management
Prioritising payments: what do your members want?
Price has always been an important factor for gyms when attracting new members – and retaining existing ones. In our ….
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Marketing
Target your marketing to net more gym members
If you want to grow your gym business, as important as it is to attract new members, you can’t just ….
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Tech
Use data to personalise your gym members’ experience
We’re living in an experience economy. Personalised experiences tailored to meet exact customer fit. From finance to entertainment, to education, ….
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Engagement
Connecting with members: how to use wearable tech in your gym
The wearable technology trend has been steadily growing for several years, but the Covid-19 pandemic saw an explosion in popularity. ….
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Engagement
What should a “smart” gym look like?
Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even ….
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Engagement
The three areas every member wants gyms to prioritise
Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing ….
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Management
Can your gym appeal to all ages?
When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….
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Growth
6 features & facilities to help your gym stand out
Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever. ….
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