Management
Going beyond subscriptions to diversify & grow revenue
What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!
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Xplor Gym Blog
Management
Going beyond subscriptions to diversify & grow revenue
What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!
Read more
Marketing
33 gym marketing ideas for 2025
Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.
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Engagement
8 ways to win & retain Gen Z gym members
Gen Z represents a big growth opportunity for clubs – and a risk too. Find out how to attract and keep Gen Z gymgoers.
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Growth
13 fitness event ideas to boost business in 2025
Attract new members and motivate your current ones with a fitness event. Get 13 event ideas to kickstart 2025.
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Marketing
13 solid Black Friday ideas for gyms
Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.
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Growth
Generations compared: Who’s starting new memberships?
Age impacts the preferences and habits of new gym members. Get insights into trends from across the UK fitness industry.
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Management
15 winning fitness business ideas for 2025
People love new! So, breathe new life into your club with 15 fitness business ideas that you need to know about.
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Growth
Price vs. value: Selling the value of a gym membership
Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.
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Tech
Time to go 24/7? 24-hour gym access made easy
More gyms across the UK are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.
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Management
Gym pricing strategy: A guide to membership pricing
Find out how to work out what to charge for memberships and the options to offer. Plus, get tips for increasing prices.
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Growth
How to increase gym membership sales
Find out how to sell more memberships with expert tips. Plus, get insights into sales trends from clubs across the UK.
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New clubs
Create a winning gym business plan
Do you have an up-to-date business plan? Find out why you need one and how to create one that’s genuinely helpful.
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