Growth
Price vs. value: Selling the value of a gym membership
Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.
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Management
28 February 2022
5 min read
by Xplor Gym
You want to keep investing in your gym, but to do that, you need a healthy cash flow. You need ….
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Management
14 February 2022
4 min read
by Xplor Gym
Some issues are constantly front-of-mind for gym owners. There’s everything that goes into getting a member to your front door ….
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Marketing
04 February 2022
4 min read
by Xplor Gym
When it comes to how the majority of gyms communicate with their members, there’s a tendency to err on the ….
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Management
13 December 2021
4 min read
by Xplor Gym
As the fitness industry continues to bounce back and members keep returning to gyms, 2022 is set to be a ….
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Management
22 November 2021
4 min read
by Xplor Gym
There are always changes to make at your gym to create a better experience for your members. New machines to ….
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Growth
15 November 2021
4 min read
by Xplor Gym
Gym member referral programmes are a great way to unlock more value from your members and grow your membership base. ….
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Growth
01 November 2021
5 min read
by Xplor Gym
Open weekends are one of the most popular, most effective ways to promote your gym or health club. They’re a ….
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Management
15 October 2021
2 min read
by Xplor Gym
The global Covid-19 pandemic hit gyms and health clubs harder than most, with 2020 and 2021 seeing falling membership numbers, ….
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