Engagement
8 ways to win & retain Gen Z gym members
Gen Z represents a big growth opportunity for clubs – and a risk too. Find out how to attract and keep Gen Z gymgoers.
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Will Cheeld
Senior Growth and Accounts Manager, Xplor Gym
Will is Senior Growth & Accounts Manager for Xplor Gym. He helps our customers get the most from their software investment.
Driven by the mantra, ‘who cares wins’, Will works tirelessly to make sure we put customer success at the heart of everything we do. With 25+ years of experience working within and with big fitness names, he’s ideally positioned to champion our customers.
When not delivering first-rate people engagement to customers, he’s staying active delivering first-rate entertainment to his 2 young daughters! And you’ll find him cheering on his beloved West Ham, trying new recipes, or being a coffee snob!
Articles by Will Cheeld
Retention
The importance of member retention for gyms
Never underestimate the importance of member retention for gyms and fitness clubs. If you can keep members coming back for ….
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Engagement
Keep your gym members motivated beyond January
7 ways to keep your members motivated all-year round. Boost retention rates by building healthy visit habits.
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Retention
Generations compared: How does age impact attrition?
Age impacts attrition & retention. Get trends across Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation.
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Engagement
Time to rethink & rebrand the gym induction?
Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?
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Engagement
How to re-engage high-risk gym members
If you want to increase retention, it’s essential to have an effective strategy for re-engaging high-risk gym members who may ….
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Engagement
31 Gym challenges to engage members
Gym challenges are a simple and surprisingly effective way to motivate members. Here’s everything you need to know about running ….
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Engagement
11 ways to get actionable gym member feedback
Gym member feedback can bring incredible value to your business. With the right mindset and approach, you can gather a ….
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Retention
How (& when) to win back gym members who cancel
Should you try to win back gym members who cancel? Sometimes the answer is yes. Other times no. Working out ….
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Retention
Impact of cost of living on gym memberships
The cost of living has risen over the last couple of years, and this has impacted gym memberships. Find out ….
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Retention
5 reasons why members quit the gym & how to cut cancels
‘Why do my members quit the gym?’ This is a common question for gym owners and operators. And the answer ….
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