GYM MARKETING & RETENTION
Supercharge retention and engagement with gym marketing software. Powerful marketing automation tools let you send personalised, targeted email and SMS messages. Hit the right notes, at the right times, throughout a member’s journey with you.
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Powerful gym marketing automation
Communications matter. If you want to grow your business, you need to effectively engage and retain members. As an all-in-one gym management solution, Xplor Gym gives you the tools you need to succeed all in one place.
Automate, schedule, and send personalised email and SMS messages to your members throughout their journey with you. Optimise onboarding with well-timed messages during those crucial first weeks. Identify and re-engage members at-risk of cancelling to increase retention.
Customers love Xplor Gym...
Targeted, personalised marketing communications
Elevate your club with stand-out gym marketing software
Combining powerful marketing automation tools with best-in-class technology, Xplor Gym takes the hard work out of engaging and retaining your members.
Automated, triggered messages
Trigger the right message at the right time
Smart Messaging is Xplor Gym’s intuitive in-built marketing automation tool. It lets you send personalised email and SMS messages throughout the member journey.
Create triggers to send the right message, at the right time, to the right person. Set up triggers and messages to automatically send at key times including:
- Onboarding – welcome new members to your club with all the information they need to get off to a successful start
- Booking reminders – remind members to re-book their favourite classes and sessions with you
- Birthdays and anniversaries – wish your members a happy birthday and celebrate milestones they meet with your club
- Other essential communications – for example, password resets, booking confirmations, no-show alerts, missed payment notifications, and more
Segmentation & personalisation
Send targeted, personalised email & SMS messages
Your marketing is more powerful when it’s personalised to each individual member. Segment members into target groups based on demographics, preferences and more. All using your gym marketing software.
Create one-off and automated marketing campaigns for target groups. So, your messages always resonate with members.
Plus, use merge fields to personalise your messages for each member. Increasing open and response rates. Delight and inspire action.
Promotional campaigns
Run engaging promotions that drive revenue
A well-timed promotional offer will help your business increase revenue. Xplor Gym makes it easy to promote your offers to members and prospects with email and SMS messages.
Set up promotions. Create bolt-ons to enhance memberships. Offer bundle packages for classes and other sessions. Sell merchandise and products that your members will love.
Offer members guest passes to bring a friend. And create referral campaigns, to take advantage of word-of-mouth marketing. All driven by your loyal members.
Retention tools
Identify and re-engage at-risk members
Increase retention rates by re-engaging members who are at risk of cancelling soon.
All your member data is in one place with Xplor Gym. So, it’s easier to identify members who show signs that they may cancel soon.
Create targeted re-engagement strategies for at-risk members. Use your gym retention software to automatically send personalised email and SMS messages. Engage members and get them back on track fast
Once you make something difficult, you purposefully don’t do it as much as you should be. That was definitely the case for us when it came to emailing members before we had Xplor Gym.
Xplor Gym makes it so easy to stay in touch with our members using the powerful messaging tool. And even better it’s included in our software at zero extra cost!
This has helped us improve the member experience across the whole journey – from joining to leaving.
Stephen Haughey, General Manager – Cityside
With Xplor Gym we get a high level of support when we need it. Our dedicated Customer Success Manager helps us discover new ways we can use and get more out of our software investment. And the support team is there to quickly answer any technical questions we have.
Alex Plant, Sales Manager
Constant communication and being able to ask any questions that come up is vital when moving to a new solution. The biggest positive was how fast the Xplor team responded to questions, concerns, and issues. Everything was addressed and resolved quickly. We were given clear dates and details of what would happen. From signing the contract, we were able to switch quickly and were never left waiting.
Luke Tyler, Head of Health and Wellbeing Services
The level of support I get from Xplor Gym is what customer service should be about. It’s what I strive to deliver to my members. This is testament to the effort the support team goes to.
Andy Little, Managing Director
I trust the team at Xplor Gym will always be there to help us find solutions that work for our business. I appreciate how honest the team is and it’s reassuring knowing that we have a Customer Success Manager who genuinely cares about our business. I know I’ll always get a response and resolution.
I’d recommend Xplor Gym to any operator who wants to keep up with the times and invest in software that’ll benefit both the business and members too. Xplor Gym is for people by people and that shows in the support we get.
Lee Button, Owner
The expertise you need to succeed
Want to ask a question?
We’re here to help. Get in touch to speak to a gym marketing and retention expert.
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