Gym CRM & Member Management
Get gym CRM software that does more. Build better relationships with your members. And grow your business with customer relationship management (CRM) software from Xplor Gym.
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Exceptional member management
Want to grow your fitness club? You need an all-in-one fitness CRM that has everything you need in one platform.
Xplor Gym has all the tools you need to run your business, in one easy-to-use place. You’ll be able to manage the complete member journey, billing, access control, and more, straight from your gym CRM.
If you’re a club with big ambitions and want a truly flexible solution that will support your growth, streamline your club operations, and give you and your team valuable time back to focus on your members, then Xplor Gym is the solution for you. We are delighted with the system to date and just wish we had it in place sooner.
Mike Garner, Director
From front end sales and retention to cancellations, understanding the member journey allows us to act appropriately when needed.
Andy Little, Managing Director
The best thing about Xplor Gym is really the simplicity of the software. Having the member’s profile all in one place makes it easy and fast to edit, freeze and cancel memberships from one screen. No clicking around or fuss.
This single view for each member also makes it easy to keep track of Direct Debits and when they’re due to pay. So, when we have a member in front of us we can give them that information straight away.
Alex Plant, Sales Manager
“We’re finding Xplor Gym really useful for member retention. We recently set up an automatic email to go to new members who haven’t visited the club within 10 days of joining. We wouldn’t have been able to automate this previously.
Lindsey Abbott, General Manager – Finaghy
As the data within Xplor Gym is always live and up-to-date, it works really well with our 24/7 access set up.
It’s reassuring for members to know that only authorised people can access the club. And it keeps the business a lot more current from a financial perspective – if someone has paid they’ll get in, if they haven’t they won’t – that’s important to the long-term success of our business.
Lee Button, Owner
Best-in-class CRM for gym owners & operators
All the features you need from your gym CRM software
Everything you want from your software and so much more. Anything but one-size-fits-all, Xplor Gym lets you grow without barriers. Build a service and solution that fits your exact needs. And keep adapting to make the most of new opportunities that arise.
Integrated fitness CRM
Get a single 360° view of every member
Xplor Gym is a complete end-to-end gym member management solution. So, you can run all aspects of your business in one place. And that means you’ll get a complete member view too.
Gym database management should be easy. No need to switch systems. No discrepancies. You’ll save time and reduce the effort needed to perform simple tasks.
Are you a multi-site gym operator? Choose to share member information across all sites or regions/groups of sites. This avoids data duplication and makes it easy to offer multi-site memberships.
Embedded membership payments
Manage billing and payments
As all-in-one software, Xplor Gym handles billing for you. Set up flexible billing schedules. Create promotions and discounts. Offer add-on purchases. And take one-off payments.
Plus, with our payment technology and team on your side, you can stop chasing overdue or missed payments. We’ll help you increase membership payment collection rates and revenue. And keep your members happy, resolving any billing questions they have.
Rely on your software for complete and up-to-date payment information for each member.
Acquisition & retention
Build strong connections with members & prospects
Manage both your prospects and members in one place. That means easy gym database management, less admin, and less room for error. Plus, get complete visibility of both members and prospects.
Create email and SMS journeys for customers at all stages of the lifecycle. From the moment they first engage with you, through to membership, and even beyond. Xplor Gym’s Smart Messaging marketing automation puts you in control.
Create triggers at key stages of a member’s journey with you to automate communications. Send personalised messages at exactly the right time. Delight members and inspire action.
Save time by sending automated messages straight from your gym database software. No switching systems or data imports. Use data points to identify members at risk of cancellation and re-engage them. So, you’ll increase retention to support business growth.
Access control
Automate access control across your facilities
Provide a seamless member experience. Thanks to easy to manage integrated access control. All automated based on real-time, completely up-to-date membership data.
Automatically manage access as memberships start, are suspended, and end. Set access rules to address missed or failed membership payments. And as soon as a catch-up payment is made, grant access again.
Let new members start using their membership as soon as they sign up with mobile app access. Use dynamic QR codes to avoid code sharing and fraudulent access.
Reporting & insights
Understand business performance
Make informed decisions across all levels of your business fast. Xplor Gym gives you access to the live insights you need thanks to centralised reporting and dashboards.
View key performance metrics on your handy homepage dashboard. So, you save your team time from generating many mundane reports. View insights by single site, group of sites, or across all sites if you are a multi-site operator.
Improve sales across your business. Analyse combined sales data to find focus areas for training. For example, enquiry handling, conversion, and retention rates.
As an all-in-one gym CRM, Xplor Gym makes viewing member history fast. And that means you can take action to attract and keep members coming back. Growing your business and increasing revenue.
We found the onboarding team really helpful – nothing was too much bother. We had regular calls and our questions were answered quickly. The whole process was mapped out for us so we knew what to expect and what we’d need to do to keep it on track.
It was also valuable to get our hands on the system before it went live. This helped us get to grips with it ahead of time.
Stephen Haughey, General Manager – Cityside
As a new club opening for the first time, getting started with Xplor Gym didn’t require hours of training. The software is nice and easy to use, so you can pick it up as you go along. We’re in a good place and know the system quite well now, although there’s still plenty to explore.
Alex Plant, Sales Manager
Switching to a new gym management solution is a big deal as a business. The process went really well overall. From onboarding onwards, I’ve been impressed with Xplor Gym. It’s been easy to learn the basics and as time goes on I’m exploring everything the solution has to offer.
Members even feel more connected to the gym as memberships are easier to manage and use.
Lee Button, Owner
I appreciate how simple and effective Xplor Gym is – it’s not over complicated and gives us the functionality we need to succeed. It’s easy to learn, new staff members have completed the basic training in 10 minutes on their first shift.
I’d recommend Xplor Gym to other gym operators because of how simple it is. It has everything you need without unnecessary complication.
Luke Tyler, Head of Health and Wellbeing Services
Xplor Gym’s end-to-end approach to project management has been first class, from implementation to data management and everything in between. We now have a solution that’s best-in-class for both our team members and members alike.
Keith Pickard, Golf, Health Club & Spa Director
The level of support I get from Xplor Gym is what customer service should be about. It’s what I strive to deliver to my members. This is testament to the effort the support team goes to.
Andy Little, Managing Director
Rely on the team and technology Xplor Gym offers
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Frequently asked questions
Customer relationship management (CRM) software helps gym owners and operators manage member data. Key features to look for in a CRM for gym and fitness clubs include:
- Membership management
- Class scheduling and management
- Marketing automation
- Billing
- Reporting
- Access control
- And more!
Many clubs choose an all-in-one fitness CRM to make managing their business easier.
A gym CRM system will help gyms and fitness clubs manage member relationships. And store the data associated with these relationships.
Typical CRM activities include:
- Automating repetitive tasks
- Sending targeted marketing emails and SMS messages
- Reporting on business performance
- And controlling access to fitness facilities
Xplor Gym is a gym CRM like no other. Innovative gyms and fitness clubs are choosing Xplor Gym for several reasons:
- API-first, open platform – Create the exact member experience you want for your business with Xplor Gym. Existing integrations include, Virtuagym, Technogym, EGYM, FitQuest, Gympass and many more. And Xplor Gym has an impressive API library for third-party integrations and in-house integrations. This lets you customise your software fast.
- Embedded membership payments – You won’t need a separate membership billing provider with Xplor Gym. So, you’ll see live payment information in your gym CRM. No discrepancies or switching systems. With a single gym database, you’ll be able to report on your business accurately. Plus, quickly answer member queries.
- Enhanced member journey – Xplor Gym gives you improved online joining. User friendly self-service options. And personalised member communications. So, you’ll be able to optimise your member journey with Xplor Gym.
- Modern user experience (UX) – Xplor Gym has a very modern UX and user interface (UI). That means improved accuracy thanks to simple logical processes and minimal steps. Plus, navigate with ease using fast search functions.
- Automated marketing – Smart Messaging marketing automation features let you send emails and SMS messages. Targeted and personalised from your software. Schedule messages to send later. Set up triggers to send messages based on specific criteria. Plus run one-off campaigns.
- Better bookings – Members will easily be able to book classes and activities online, thanks to features like filtering and book-a-spot. For popular classes that are fully booked, members can choose to join a wait list. So, they’ll automatically get a place if one becomes free.
- Superior reporting – See the information that matters most to you as soon as you login. Xplor Gym gives you a customisable key performance indicators (KPI) homepage. Plus, a broad set of ready-built reports will help you track business performance.
Ready to work smarter not harder?
Book your demo to see Xplor Gym in action with a personalised walk through.