25 fitness trends for 2025

Get a rundown of 25 of the top fitness trends that you need to know about in 2025. From functional fitness to flexible memberships, and everything in-between! Plus, find out how your gym business can make the most of the opportunities that these gym trends present.

The fitness industry is always evolving. Adapting to changing consumer demands, new technologies, business models, and more. 2025 is set to be another exciting year of change for the industry.

So, what trends can we expect to impact the fitness industry in 2025?

In no particular order, we’ve compiled 25 of the hottest fitness trends. All are set to shape the industry in 2025 and beyond.

Let’s get stuck in!

What are the latest fitness trends?

The fitness industry never stands still. As each year passes the industry evolves. And adapts to the ever-changing needs and preferences of gymgoers.

In 2025, this evolution will continue to be influenced by a shift in how we view health and fitness. As well as the growing opportunities that technology presents.

At Xplor Gym, we’re lucky enough to work with the most innovative and successful gyms. And collaborate with the top industry experts and suppliers.

So, we know what’s happening in the industry. And we’ve created a comprehensive list of the latest trends in the fitness industry to watch.

Check out this quick overview of 25 fitness trends you need to know about (in no particular order!). Or scroll down⬇️ to find out about each fitness industry trend in more detail:

25 fitness trends shaping the future of the gym industry

Let’s explore the continuing and new fitness trends that will shape the future of the gym industry.

Fitness trend #1: Strength training

More people in the UK seek out strength training🏋️

Strength training with free weights includes the use of barbells, dumbbells and kettlebells. So, muscular fitness is improved and maintained. Strength training in general can also include the use of strength training machines.

Every year, the ACSM Health & Fitness Journal publishes its worldwide survey of trends as voted for by fitness professionals. The most recent worldwide survey put traditional strength training with free weights at position 5.

For Europe in 2024, traditional strength training came in at position 10. And body weight training at position 5. This fitness trend looks set to continue into 2025.

Google Ads keywords data shows that in the UK, interest in strength training is high. Over the year to end-September 2024, searches for ‘strength training’ increased by +49% year-on-year.

Likewise, Google Trends shows that interest over time reached a peak in 2024:

More people want to reap the rewards of getting stronger

So, it’s clear, gymgoers have grown more aware of the benefits that strength training offers. Research continues to show the positive impact it can have on:

Strength training is most effective when executed with proper form. You can help your members reap the rewards of strength training with proper form through:

Fitness trend #2: Pilates & reformer Pilates

Demand for this low-impact workout has grown💪

The second training modality to make it into our list of the top fitness trends for 2025 is Pilates. Much like strength training, Pilates is by no means a new trend. But interest in Pilates in the UK has been peaking in recent months.

Google Ads keyword data shows that in the year to end-September 2024, in the UK people were Googling Pilates-related terms:

Likewise, Google Trends data shows that searches for ‘Pilates’ have increased in recent years. And interest over time reached new highs in 2024:

And, as you’d expect given the year-on-year increase in searches, interest over time in ‘reformer Pilates’ really grew in 2024:

Gyms can cater to this demand

Since its inception in the 1920s, a whole industry has grown around Pilates. And that includes qualifications, equipment, and studios.

Pilates combines breath awareness and proper alignment, with deep core strength and flexibility. So, with an increased focus on longevity, it’s clear to see why interest in this training modality has grown in the UK.

Historically, many Pilates participants have been women. More men are recognising the benefits of Pilates inspired by professional athletes.

As a gym operator, you can make the most of this opportunity by:

Recurring class memberships

Tip

Adding Pilates to your timetable? Consider using your gym software to offer a series of recurring classes available on a membership subscription basis. Automatically book members onto all classes included when they sign up.

See this in action – book a demo

Fitness trend #3: Functional fitness

Functional fitness training remains popular🤸‍♀️

Once again, functional fitness training has earned its place in the list of top fitness trends.

It’s all about training to improve balance, co-ordination, functional strength, and endurance. Functional fitness makes the activities of everyday life that bit easier. Training programmes reflect actual activities that gymgoers may do in real life.

And it made 9^th place in the 2025 ACSM’s Health & Fitness Journal® worldwide survey of trends voted on by health and fitness professionals. This compares to 14^th place in 2024, 5^th place in 2023 and 14^th place in 2021 and 2022.

For Europe, the ACSM’s survey placed functional fitness training in position 6 for 2024. So, it’s a particularly important fitness industry trend in this part of the world.

It ties into a bigger trend in the industry with attention focusing more on longevity. It’s estimated that by 2042, one in four people in England will be aged 65+. Functional fitness can help the aging population live younger for longer.

As a gym business, you can make the most of this opportunity by:

Fitness trend #4: HYROX

Everyone is still talking about (and training for) HYROX🏃‍♂️

In 2025, HYROX will continue to dominate social media feeds. And appeal to even more gymgoers looking for a competitive gym challenge. And, it’s easy to understand why HYROX has exploded in popularity.

Google Ads keyword data shows that in the year to end-September 2024, people in the UK were Googling a range of HYROX terms:

Those year-on-year increases are pretty impressive right?! Plus, Google Trends data shows that searches for ‘HYROX’ have increased in recent years:

And interest in searches for ‘HYROX training’ has increased even more in 2024 compared to previous years:

Supporting members with HYROX training

Founded in 2017, HYROX is a global fitness race. It aims to provide a new challenge for gymgoers and fitness enthusiasts. HYROX uses the slogan, ‘The Fitness Competition for Every Body’, seeking to welcome people of all fitness levels.

HYROX is most popular with people aged 35 to 39 – at the 2023 London races the average age of competitors was 37.

HYROX combines functional strength, high intensity interval training (HIIT), and endurance training. It starts with a 1km run, followed by 1 functional movement, repeated 8 times. It’s fast taking over from marathon and assault course challenges.

Gymgoers can compete alone doing the whole race independently. Or as a pair sharing the exercises and both running. And alternatively, as a relay with each team member doing 2 runs and 2 exercises.

Above all, HYROX gives gymgoers a way to train with purpose, be part of a strong community, and have fun.

HYROX runs a gym affiliate scheme to help you integrate HYROX into your programming. The likes of The Gym Group, PureGym, and Village Gyms already offer HYROX classes and training programmes.

Copyright caution

Tip

Much like CrossFit, HYROX is a copyrighted term. So, to use the term when promoting classes or training programmes, you must be affiliated.

Fitness trend #5: Sleep

Increased understanding of the role of sleep in health & fitness💤

Wellbeing has been a hot topic in the health & fitness industry over recent years. Traditionally, the industry has been very focused on physical activity.

That’s changing fast. Gymgoers are becoming more focused on total wellbeing and wellness. So, you have the opportunity to empower gymgoers to move, eat, and recover well.

This year, we’re seeing many wellbeing-related trends in our gyms trends list for 2025. And one is sleep.

There have been many headlines about the important role that getting adequate sleep plays in:

At the same time, smart watches have stepped up sleep tracking capabilities. And so, gymgoers are gaining a greater understanding of the impact a good night’s rest can have on their progress in the gym.

Look at how you can help bring this trend to life for members. And support them in building healthy sleep habits.

Fitness trend #6: Exercise for mental health

Greater recognition that a workout benefits the mind AND body🧠

This is another wellbeing-related fitness trend. More people are exercising and joining gyms with the intention of improving and managing mental health.

Many researchers have explored the topic. And findings show regular exercise can boost mood and reduce the symptoms of depression. Especially when used alongside other treatments such as anti-depressants and counselling.

According to research in the British Medical Journal particularly effective exercise options include:

The 2025 ACSM worldwide trends survey placed exercise for mental health as the 8th biggest trend to watch. Likewise, ukactive research, highlighted in the Gym Membership Sales Report, found 79% of gym members joined to improve mental health & wellbeing.

How can you tap into this trend as a gym operator? Highlight the positive impact that being active can have in your gym marketing. Plus, look to adapt your timetable and offering to build in more mindful exercise options. For example, yoga.

Fitness trend #7: Mobile apps

Powering better workouts and nutrition📱

A gym member app is nothing new. But even so, mobile apps have earned their place on the list of 25 fitness trends for 2025.

Consumers are demanding apps from businesses. Research has found that 64% of consumers prefer to use an app rather than visiting a website through a mobile browser.

And building on this preference for apps, the most recent ACSM worldwide health & fitness trends survey placed mobile exercise apps at #2 in the top 10 list. Up from position 7 in 2024.

Gymgoers are looking to you for an app. One that helps them make the most of their training sessions with relevant workouts to follow. And even an app that will provide them with nutrition support to enhance the results of those workouts.

Make the most of this opportunity. Choose a gym membership app that includes handy integrations. Integrations that make it easy to offer tailored exercise and nutrition support.

Elevate your digital fitness journey

Tip

Engage your members with a custom branded gym member app. Members can use your app to manage memberships, book classes, access your club, and more.

Learn more

Fitness trend #8: Boxing for fitness

Combat sports training is growing in popularity🥊

Gymgoers are becoming more aware of the benefits of taking part in boxing, and other combat sports inspired classes and training programmes, for fitness.

Fitness boxing is inspired by training programmes for boxers looking to outperform opponents in the ring. And offers gymgoers a dynamic workout that challenges cardio and strength.

Harvard Medical School points to all these benefits of fitness boxing:

In the year to end-September 2024, Google Ads data shows positive growth for related terms in the UK:

Jumping on the fitness boxing trend

Good news! There are many ways to jump on this trend. And help your members see the benefits of boxing for fitness and other combat style training:

Fitness trend #9: Profitable group fitness

Maximising the power of classes💷

Some the trends listed here can be effectively delivered to gymgoers via group fitness classes. And classes was a topic discussed at the 2024 Independent Gyms Summer Conference.

Carl McCartney ran an informative session. One to help owners and operators understand what it takes to run group fitness in a profitable way.

Les Mills research has shown that members who do 2 group fitness classes a week will stay longer than those who don’t. And a longer length of stay equals a greater member life time value. So, boosting gym profitability.

In 2025, there’ll be renewed focus on running group fitness in a profitable way. And Carl shared the best way to do this is to:

Fitness trend #10: Community

Looking for connection through fitness🙌

Gymgoers of all ages are looking to meet new people and feel part of a community by joining a gym. This is an important fitness industry trend for gyms to pay attention to.

Campaign to End Loneliness research shows 3.83 million people in the UK are chronically lonely. People aged under 30 are the most lonely group.

Connection is an essential need. Fitness businesses have the opportunity to create strong communities and forge meaningful connections amongst members.

Gyms are evolving to become social spaces and community hubs, uniting likeminded members. Find ways to build lasting connections between members. And you’ll be able to make the most of the business opportunity this presents too.

Creating social experiences & building communities

More than 1,000 independent health & fitness clubs have opened since 2019 in high streets, shopping centres, and retail parks across the UK. These clubs are supporting local living. And providing social, community-focused workout options in convenient locations.

There are many ways to create community. And it was a topic discussed in many of the sessions at PerformX Live 2024.

Focusing on this fitness trend in 2025 can help you create a sticky experience. One that’ll keep members coming back for more.

International fitness industry expert, Emma Barry, shared a thought provoking insight on this. For many generations providing immersive experiences will make fitness a fun community to be part of.

And Abbi Hutchinson (Studio6) spoke on building a community based on genuine connections with members. And how this can be a powerful way to grow your business:

Fitness trend #11: Run clubs

Tapping into the desire for community & growth of outdoor exercise👟

Another key fitness trend for 2025 that gyms should pay attention to is the growth in run clubs.

Google Trends shows that interest in run clubs has really taken off in recent years and months:

Plus, the 2024 ACSM European Survey of Fitness Trends placed running/walking/jogging/cycling clubs at position 17.

This growth in interest can be tied to the community aspect that run clubs offer participants. And the popularity of running (and other outdoor fitness activities) coming out of the pandemic.

Set up your own club

Ready to take advantage of this fitness industry trend? Launch a run club affiliated to your gym. You could make this open to members or to everyone within your local area to reach new people.

Consider hiring a specialist running coach to lead your club. Add class options to help runners boost their performance and prevent injury. And think about ways you can make your events more social – for example, post-run coffee mornings or social drinks.

There are lots of resources available to help you set up your run club. Organisations like RunTogether can help you build a community focused run club.

You could also look at setting up walking or cycling clubs. Walking clubs can be particularly beneficial in helping you reach new demographics. And can offer members the opportunity to chat along the way.

Fitness trend #12: Small group training

Working towards goals together📣

Next up is a gym trend that many clubs across the UK are jumping on. And in fact, some gyms are dedicated to it. That is – small group training.

The 2024 ACSM European Survey of Fitness Trends placed small group training at position 3. And Google Ads shows UK searches for ‘small group personal training near me’ grew. Increasing by 24% year-on-year in the period to end-September 2024.

Plus, searches for ‘group personal training’ grew by 24%. And searches for ‘small group personal training’ grew by 22%.

Small group training is also known as small group personal training. It involves a coach taking 3-10 people through a personal training session.

Usually, small group training classes will run for a set number of weeks. And the same group will attend each session. You can build groups around specific goals, types of training, and fitness levels.

This type of training offers the benefits of personal training without the high price point. And the benefits of group fitness creating accountability, motivation, and social connections.

Fitness trend #13: 24/7 gyms

Moving to 24/7 opening and unmanned access control🔓

The fitness market is competitive. Cost pressures have increased. And so, we’re seeing more and more gyms move towards offering 24/7 access to members. As well as putting in place access control solutions making unmanned access possible.

The LeisureDB State of the UK Fitness Industry Report 2024 found that 1/3 of all private gyms and fitness clubs are now open 24/7. Jumping on this gym trend and going 24/7 and/or becoming unmanned can benefit both owners and members.

It can reduce the strain of running a gym for owners:

Meanwhile, for members this set up can offer ultimate convenience. 24/7 opening lets members workout on their own schedule – perfect for shift workers and night owls! And it’s a reason to stick with their independent rather than choosing a big name chain.

Curious about switching to 24-hour opening?

Go deeper

Check out this article for pros and cons. Plus, tips on making the transition.

Read now

Fitness trend #14: Gen Z

Everyone continues to talk about Gen Z!👀

The future of the fitness industry will be driven by the changing needs of our aging population. And the preferences of the youngest gymgoers too. So, once again for 2025, we expect much focus to be on Gen Z.

Good news! Born between 1997 and 2012, Gen Z see the importance of keeping fit. Les Mills research found that 36% exercise regularly and 50% want to start doing so.

In the UK, Gen Z make up an increasing proportion of first time gym members aged 18+. Recent gym membership sales research clearly shows this:

The percentage is expected to grow in coming years – by 2030 every Gen Z gym member will be aged 18+. The research also indicates that this will present a growing challenge to gym owners and operators.

14.8% of Gen Z gym members have had their first agreement terminated within 90 days of it beginning. And of this group, 56% cancel without telling clubs why. Most simply fail to keep up with membership payments.

Meet Gen Z gymgoers where they’re at

If you’re targeting Gen Z, there’s a lot you can do to make the most of the opportunity this generation presents. And minimise the risk. Top tips include:

8 ways to win & keep Gen Z gym members

Go deeper

Get full insights into first time Gen Z gym members. And get tips to attract, win, and keep these young gymgoers.

Read now

Fitness trend #15: The attrition danger zone

The early days of a membership matter more than ever⚠️

Next up on the list of fitness industry trends for 2025, is one that’s by no means new. But, new research has highlighted that gym owners and operators are missing out by failing to get on top of it.

The gym membership sales research explored trends over the last decade+. And found that almost 1 in 10 people cancel within 90 days of starting their first Direct Debit membership.

This trend is costing clubs in the long run. After all, it’s 5 to 25 times more expensive to attract a new customer than to keep one. And you’ll need to keep signing up more new members if you’re systematically losing them.

The research found that, of those cancelling in the first 90 days, most did so silently:

Not only are gyms losing new members fast, they’re in the dark about why these members leave. And without this type of feedback, it’s tough to identify and rectify common issues.

Get serious about taking new members out of the attrition danger zone in 2025

Want to get ahead of this ongoing gym trend? The right approach will help you cut early cancellations. Increase retention. AND boost profitability.

Tips include:

Fitness trend #16: Consistency

Learning lessons from hospitality to transform member experiences🔁

This is a gym trend that operators are taking seriously. And it was a much discussed topic at PerformX Live 2024.

As an industry, fitness is often focused more on sales than retention. And that risks the customer experience. Panellists and presenters at PerformX argued the case for a transformation.

A transformation like that which has occurred with hotels in recent years. Many of the most successful hotels now position themselves as a living space rather than a place to stay. That encourages repeat visits. And greater spending during stays too with customers making more use of facilities on offer.

Gyms have the opportunity to move away from purely being a place for a workout. Instead, learning from hospitality, more clubs are looking at ways to go beyond this. Becoming a place to:

Creating a consistent member experience

To create high quality experiences that get people to spend longer with you, consistency is key. Staff training is really important if you want to do this. Service should be rehearsed and your business values brought to life.

During PerformX, Dan Aguilera (Fitness Business Profits) recommended conducting a fitness facility audit. This tool can help you objectively review every touchpoint through the eyes of a member.

From smell to sound, look at everything, rate it out of 10. Do the same for somewhere high end you aspire to create a similar experience to (tip: it doesn’t have to be a gym).

And when it comes to creating a consistently high quality member experience, you need to set the standard as a leader.

Fitness trend #17: People management skills

Focus on your skills to keep talented team members longer🤝

Just as you should lead by example to create the type of experience that builds member loyalty, you need to focus on your skills and mindset to build staff loyalty.

This was discussed at the Independent Gyms Summer Conference in 2024, during a live on stage edition of the Love Your Career podcast. Kevin Yates from Snap Fitness & Lift Brands shared his leadership insights with the audience.

Throughout his career in the fitness industry, Kevin has led many inspirational teams to success. And that’s no easy feat! Hiring and retaining staff in this industry is notoriously tough. That’s not going to change in 2025.

So, what’s Kevin’s secret to keeping great talent in the organisations he’s worked for long-term? Having the right people management skills.

Kevin shared these tips to help you on the road to levelling up your people management skills:

Fitness trend #18: Automation

A little more action, a little less hesitation is called for⚙️

Automation is a key fitness industry trend that has the power to transform how you run your business. At PerformX Live 2024, Emma Barry spoke about the 4^th industrial revolution that’s now upon us.

Emma explained that tech is moving at an accelerated pace. And as a gym operator, you need to keep up and work out how best to adapt and adopt tech.

There’s work to do here for many gyms and fitness clubs. Recent research shows that the average digital maturity score for fitness operators sits at 51%. That puts the industry at ‘Digital Experimenter’ level of tech usage. So, there’s a lot of opportunity for growth.

7 ways to fuel growth with gym automation

Go deeper

How automated is your approach to gym management? Chances are there are plenty of improvements you could make. Improvements that’ll help you reap the rewards of automation fast.

See how your measure up

Fitness trend #19: Personalisation

Using tech to engage & deliver personalised experiences at scale😊

Another top gym trend for 2025 is the increased need to use technology to engage members. And deliver the levels of personalisation members demand, consistently and at scale.

Recent research has found that 81% of consumers prefer personalised experiences. And brands that do well at personalisation are outperforming peers, these brands are:

So, embracing personalisation in 2025 will really set you ahead of the competition. And could even improve performance and profitability.

Clubs have a wealth of data available today. And this data can be used to create personalised, engaging member experiences. Inspiring and encouraging members to visit more often.

For many independent gyms, there are massive gains to be had from embracing tech in new ways. Tech, like gym management software, can help you deliver consistent experiences at scale. This in turn makes retention easier.

Similarly, you can use tech to power gamification which boosts engagement. Gym challenges are an easy entry point into gamification.

Fitness trend #20: Fitness as an investment

Shifting mindsets to view memberships as an investment🪴

In many ways, the future of the gym industry will be influenced by this next trend.

People often judge gyms purely on price. A membership fee is a cost to be paid for a commodity and gymgoers are on the look out for a bargain deal.

This is keeping prices low. And that’s impacting your ability to build a profitable business and invest in future improvements and innovations.

Increasingly, gym operators across the UK are recognising the need to take prospective and current members on a journey.

A journey that shifts mindsets away from viewing a membership as a commodity. Towards viewing a membership as an investment. An investment in their future health. An investment that’s worth paying a little extra for.

Take your members on this journey to viewing fitness as an investment

Price is a barrier to joining gyms. A June 2024 consumer poll conducted for the Gym Membership Sales Report research found that:

And price is a reason for quitting. Consumer Engagement research from ukactive found that on average (across quarterly polling from September 2022-April 2024):

How do you overcome this focus purely on price? You need to convince your target audience that a membership is a worthwhile investment.

And that means you need to sell the value you provide to prospective and existing members. To be successful in doing this you need to:

Price vs. value: Selling the value of a gym membership

Go deeper

Find out how to charge what you deserve with value-based selling and pricing.

Get stuck in!

Fitness trend #21: Disruptive marketing

Getting creative to cut through the noise🔊

Another fitness industry trend for 2025 will be investment in creative marketing. Marketing that grabs attention in all the right ways.

For gyms and fitness clubs, digital marketing has never been more important. Especially if you’re targeting Gen Z and Millennial gymgoers. Yet, it’s getting harder to attract the attention of today’s consumers.

It takes 2.5 seconds or more of active attention to build brand memories. If your ads fail to get 2.5+ seconds of active attention, you might get a click. But the long-term impact of your ad investment will be limited.

A recent study of 130,000 digital ad views found that 85% got less than 2.5 seconds of active attention. So, how can you stand out and get your gym marketing noticed and remembered too?

You’ll need a creative approach to marketing that puts your target audience front and centre. And at the same time, you’ll need to understand what works on each marketing platform you choose to invest into.

Lessons from Gymbox

Exactly what does it mean to take a creative approach to disrupt, grab attention, and build your gym brand? To bring this to life, it’s helpful to look at an example of someone in the market who’s doing this successfully.

London gym chain, Gymbox, is a great example. The brand has built a name for itself that extends beyond the capital. All by consistently taking a bold and creative approach to marketing.

At PerformX Live 2024, former Gymbox Brand & Marketing Director, Rory McEntee, spoke about this. Rory shared how the team focus on creating experiences that surprise and delight people.

With a clear knowledge of their target audience, Gymbox looks outside of fitness to create new trends. Keeping spending low, the team amplifies what they do spend.

By quickly picking up on what’s going on culturally in their region and across the UK, the team act fast to put together creative, impactful campaigns.

Guide to creating gym marketing strategies & plan

Go deeper

Support your fitness business goals with the right marketing approach. Get practical tips in this guide.

Read now

Fitness trend #22: Revenue diversification

Diversify & grow revenue with alternative access options📈

In 2025 and beyond, you’ll need to think outside the box. Thinking differently will help you adapt to ever changing demands. And build a thriving business.

That means getting creative and exploring new ways to attract revenue into your business. So, you make the most of every opportunity that presents itself.

Traditionally gym memberships have been subscription-based. And that’s great for:

Increasingly, gymgoers are seeking more flexibility from clubs. So, more fitness businesses are getting creative. And going beyond subscriptions to offer other membership and access options.

Common alternatives include:

6 ideas to help you build loyalty and desirability

Go deeper

Explore the benefits of diversifying beyond subscriptions. And build predictability with practical tips to help you attract and keep casual members coming back.

Read now

Jumping on opportunities that exist

Also, think about other ways you can attract different sources of revenue into your business. At PerformX Live 2024, premium London fitness club ONE LDN shared a creative example.

The high end club attracts many fitness professionals and influencers. Many use the space to film videos. ONE LDN makes the most of this by charging for filming. And at the same time, the videos show case the fantastic facilities on offer.

Fitness trend #23: AI workouts

A growing reality for AI savvy gymgoers🤖

The next new fitness trend to watch in our list is the trend of gymgoers looking to use AI to get results from training sessions.

Google Ads data to the year to end-September 2024, shows that UK searches for this trend have grown impressively year-on-year:

AI has the power to create personalised plans to help gymgoers achieve their goals. And it’s not just savvy gymgoers who’ll benefit from using AI.

Fitness businesses, personal trainers, and coaches can all make use of the tech. Employing it to take the heavy lifting out of creating workout and nutrition plans. And ultimately, scale their businesses up.

Fitness trend #24: Personal training

Elevated personal training experiences🤩

Each year personal training features in the ACSM’s Health & Fitness Journal® worldwide survey of fitness trends. So much so, that it’s been in the top 10 since the first survey back in 2007! For 2025 it came in 16^th place – the first time it’s not been in the top 10.

Still, the staying power of this trend shows just how important advice from personal trainers and fitness coaches is. Even with the growth of AI workout plans, gymgoers value the personal approach on offer.

Exactly how gyms work with personal trainers (PTs) differs business-to-business. Some directly employ PTs. Others charge PTs rent to train clients. And others will take a % of the revenue PTs earn training clients at their gym.

Each different approach comes with pros and cons. There are no rights or wrongs. You need to do what suits your business. What’s clear are the benefits that personal training can bring to your gym business.

Offering personal training to members will help them follow a structured programme to achieve their goals. And enjoy expert guidance along the way to avoid injury.

Fitness trend #25: Wearable tech

Wearable tech continues to dominate⌚

The last fitness industry trend in our list is one that’s dominated for the best part of the last decade! Wearable tech topped the 2025 ACSM’s Health & Fitness Journal® worldwide survey of trends again. It’s been in the top 3 since 2016.

Wearable tech includes smartwatches, heart rate monitors, GPS tracking devices, and more. Any fitness and activity tracker monitoring heart rate, calories, steps, sleep, and more, is wearable tech.

Wearable tech is becoming more accurate than ever. And new innovations are arming everyday athletes with access to even more performance and recovery data. Think blood pressure, oxygen saturation, body temperature, respiratory rate, and more.

For gym owners and operators, wearable tech can help you to engage and motivate members. Find ways to integrate it into what you do and the services you offer to members.

You have the power to bring the wealth of data wearables offer to life for members.

The wrap up…

There you have it! 25 fitness industry trends for 2025 (in no particular order) that gyms need to pay attention to.

If you can keep on top of these fitness trends, you’ll be set up for success in 2025 and beyond.

Choose gym management software that will help set your fitness business up for success. Book a demo to see Xplor Gym in action.