Xplor Gym Blog: Retention

Marketing

27 March 2026

14 min read

33 gym marketing ideas for 2026

by Joanna Ashton

Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.

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Tech

23 March 2026

6 min read

What to look for in gym software for marketing to save time & boost retention

by James Barter

Learn which software features make marketing your fitness business easier and more effective.

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Marketing

18 March 2026

13 min read

How to create a fitness newsletter your gym members will love

by Joanna Ashton

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

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Retention

09 March 2026

7 min read

How (& when) to win back gym members who want to cancel

by Megan Greenaway

Handling cancellations requires care. And there’s no one-size-fits-all approach. Find out where to start and what to think about.

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Retention

23 February 2026

12 min read

The importance of member retention for gyms

by Megan Greenaway

Uncover the secret to retention. And get 11 practical strategies to cut attrition and grow retention across your business.

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Tech

16 February 2026

7 min read

How to help members get the most from your tech

by James Barter

Learn what holds members back from using your digital tools and how to make tech feel simple, valuable, and essential.

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Growth

13 February 2026

14 min read

13 fitness event ideas to boost business in 2026

by Megan Greenaway

Attract new members and motivate your current ones with a fitness event. Get 13 event ideas to kickstart 2026.

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Retention

02 February 2026

8 min read

Bye for now, not forever: Ending gym memberships on a positive note

by Megan Greenaway

Discover how to handle gym membership cancellations with care, leaving the door open for a future return.

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Retention

26 January 2026

11 min read

5 reasons why members quit the gym & how to cut cancels

by Megan Greenaway

Get fresh insights into the most common cancellation reasons gym operators are seeing. And tips to reduce cancellations.

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Marketing

26 January 2026

16 min read

Gym branding: The secret to a powerful fitness business

by Joanna Ashton

Get branding right and you’ll create strong member experiences powering growth and inspiring loyalty.

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20 January 2026

24 min read

31 Gym challenges to engage members

by Xplor Gym

Everything you need to know about running challenges for your members – including 31 ideas!

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14 January 2026

8 min read

Time to rethink & rebrand the gym induction?

by Megan Greenaway

Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?

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