Xplor Gym Blog: Growth

Growth

19 January 2026

10 min read

Stop blending in! Get your fitness business noticed & remembered

by James Barter

More competition than ever? Find out how your business can stand out and attract loyal members in today’s busy fitness market.

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14 January 2026

8 min read

Time to rethink & rebrand the gym induction?

by Megan Greenaway

Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?

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Growth

12 January 2026

8 min read

How to sell more memberships without more leads

by Ollie Flegg

More leads won’t fix a leaky funnel! Find out how to sell more membership by improving your conversion rate.

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Retention

05 January 2026

11 min read

Habit formation: Help members build a visit habit to boost retention

by Megan Greenaway

Keep more members for longer by guiding members to make regular gym visits a lasting habit.

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Management

05 January 2026

14 min read

Gym membership price matters: what’s the average cost of a gym membership?

by Xplor Gym

Understand average membership prices, how much big chains charge, and how to price membership packages.

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Marketing

22 December 2025

8 min read

Low-effort, low-spend ways to market your fitness business

by Joanna Ashton

Get practical marketing ideas to help you grow your fitness business with minimal effort and minimal cost.

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Growth

08 December 2025

6 min read

New revenue streams to add in 2026

by Ollie Flegg

Strengthen your bottom line, delight members, and unlock growth opportunities with these 9 revenue stream ideas.

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Growth

24 November 2025

14 min read

25 fitness trends for 2026

by Megan Greenaway

From strength training to personalisation, get a rundown of the top fitness industry trends you need to know about.

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A photo of the Xplor Gym team at the Independent Gyms Conference 2025
Events

18 November 2025

16 min read

5 big insights from the Independent Gyms Conference 2025

by Xplor Gym

The biggest event of 2025 for independent gym operators took place on 13 & 14 November. Catch up on the 5 top need-to-knows.

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Marketing

11 November 2025

14 min read

33 gym marketing ideas for 2026

by Joanna Ashton

Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.

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Retention

10 November 2025

6 min read

Impact of cost of living on gym memberships

by Megan Greenaway

The cost of living has been rising over the last few years. See how this has impacted gym memberships.

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Management

20 October 2025

9 min read

Building predictability: How to grow recurring revenue and forecast accurately

by Megan Greenaway

How can you build predictability? Read on to find out why growing recurring revenue and accurate forecasting can help.

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