Xplor Gym Blog: Growth

Growth

19 January 2026

10 min read

Stop blending in! Get your fitness business noticed & remembered

by James Barter

More competition than ever? Find out how your business can stand out and attract loyal members in today’s busy fitness market.

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Marketing

02 April 2026

22 min read

Gym advertising: 17 exceptional gym adverts to inspire you

by Joanna Ashton

Everything you need to know about making advertising a part of your marketing strategy. With 17 real-world examples.

Marketing

27 March 2026

14 min read

33 gym marketing ideas for 2026

by Joanna Ashton

Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.

Marketing

18 March 2026

13 min read

How to create a fitness newsletter your gym members will love

by Joanna Ashton

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Management

16 March 2026

15 min read

Strong team, strong business: Gym staff retention strategies

by Xplor Gym

Your team are your business. Find out how to build keep a team of strong, loyal, consistently high performers.

Retention

09 March 2026

7 min read

How (& when) to win back gym members who want to cancel

by Megan Greenaway

Handling cancellations requires care. And there’s no one-size-fits-all approach. Find out where to start and what to think about.

Events

02 March 2026

15 min read

7 trending topics from PerformX Live 2026

by Joanna Ashton

Get the 7 biggest takeaways you need to know as a gym operator from the 2026 edition of epic fitness industry event – PerformX Live.

Marketing

23 February 2026

22 min read

15 business boosting gym social media post ideas

by Joanna Ashton

Take your social media presence to the next level with these post ideas that your followers will love!

Retention

23 February 2026

12 min read

The importance of member retention for gyms

by Megan Greenaway

Uncover the secret to retention. And get 11 practical strategies to cut attrition and grow retention across your business.

Management

20 February 2026

11 min read

What does gym software cost?

by Xplor Gym

To make the right software decision for your fitness club look at the total value a software partner will deliver.

Growth

13 February 2026

14 min read

13 fitness event ideas to boost business in 2026

by Megan Greenaway

Attract new members and motivate your current ones with a fitness event. Get 13 event ideas to kickstart 2026.

New clubs

06 February 2026

15 min read

How to find the best location for a new gym

by Xplor Gym

There’s only one way to know you’re on to a winning location when opening a new club. Find out what it is.

Retention

02 February 2026

8 min read

Bye for now, not forever: Ending gym memberships on a positive note

by Megan Greenaway

Discover how to handle gym membership cancellations with care, leaving the door open for a future return.