35 AI prompts to make gym email marketing easier

As an email marketing consultant, you need to write a friendly, persuasive marketing email for [ADD YOUR BRAND NAME]. The goal is to encourage people who haven’t joined yet to buy a low-cost day pass that costs [ADD PRICE HERE] to try the gym without committing to a membership. The tone should be casual and upbeat. The subject line should be catchy and related to trying the gym. Include a short call-to-action and end the email warmly, signed off by the gym.

Write an engaging email for our gym, [ADD YOUR BRAND NAME], promoting a no joining fees offer for membership sign offs that happen [ADD PROMOTION END DATE HERE]. Highlight the benefits that the gym has to offer as outlined on our website: [ADD YOUR WEBSITE URL HERE]. The email should be persuasive but not pushy and easy to skim read through.

You are an email marketing expert. Write a persuasive email for our gym, [ADD YOUR BRAND NAME], promoting an extra month free when you sign up for a 12-month contract [ADD DATE WHEN PROMOTIONAL OFFER ENDS] – getting 12 months for the price of 11 – using the code [ADD DISCOUNT CODE]. Highlight the benefits that the gym has to offer as outlined on our website: [ADD YOUR WEBSITE URL HERE]. The email should be upbeat and scannable.

You are an expert email copywriter for a gym called [ADD YOUR BRAND NAME]. Write a promotional email for a Black Friday offer. The goal is to encourage prospective members to pre-purchase a personal training bolt-on for January. The bolt-on includes 4 personal training sessions a month, and buyers will save [ADD VALUE] if they purchase before [ADD DATE WHEN PROMOTIONAL OFFER ENDS]. The email should include a clear call to action, use a friendly and motivational tone, and feel time sensitive. Use a subject line like: Black Friday Sale – miss it, miss out. Include a discount code. Keep the message short, scannable, and upbeat.

You are an expert email copywriter for a fitness club. Write a promotional email inviting gym members to join a HYROX-style fitness challenge. The email should:

Make sure the tone is energetic, motivating, and friendly. The email should be easy to skim-read and get people excited to take part.

You are an email marketing expert. I need a friendly, professional follow-up email for a gym lead who just got in touch with [ADD YOUR BRAND NAME]. The email should:

Keep the tone upbeat, approachable, and informative – and make sure the layout is easy to skim (e.g. bullet points).

You are a copywriter specialising in email marketing. Write a friendly, professional follow-up email for [ADD YOUR BRAND NAME] to send to someone who started but didn’t complete their membership sign-up online.

The subject line should be engaging and create curiosity – like “Still thinking it over?”

The tone should be warm, supportive, and non-pushy.

The email should:

End on a friendly note.

You are an expert email copywriter for gyms and fitness clubs. Write a warm, friendly, and informative welcome email for new members of [ADD YOUR BRAND NAME]. The subject line should include the member’s first name and the gym name (e.g. “{First Name}, welcome to [ADD YOUR BRAND NAME]”).

The email should include the following key sections in clear, scannable format (with subheadings or bullet points where needed):

Adjust tone to be upbeat, welcoming, and practical.

You’re an expert in email marketing for gyms. Write a friendly, supportive follow-up email to send to new members after they’ve completed their gym induction. The subject line should encourage them to share feedback and revisit their fitness goals. The email should:

Use a warm, motivational tone and clear, easy to skim formatting (e.g. bullet points).

Write a friendly and supportive email from a gym to a new member who missed their induction appointment. The tone should be understanding and encouraging. The email should:

You are an expert email marketer writing for a UK-based gym called [ADD YOUR BRAND NAME]. Write a friendly and motivating welcome-style email for new members who have just joined the gym but who haven’t visited within 7 days of joining. The goal is to encourage them to start using their membership right away, either by visiting the gym or attending a class. The tone should be supportive, upbeat, and easy to skim-read. Include a short, bulleted list of the health benefits of regular exercise (e.g., better heart health, reduced stress, mental wellbeing). Make sure to mention that they can find opening hours, class timetables and more info via the app (on Apple and Google Play) and that they can contact [ADD DETAILS OF YOUR CLUB MANAGER OR OTHER CONTACT PERSON] via email or phone for help getting started. End with a friendly sign-off. Suggest 2–3 engaging subject line options to choose from.

Write a friendly and encouraging follow-up email for a gym member who has just completed their first gym-based workout. The email should congratulate them, ask for quick feedback via a survey, and encourage them to keep up the momentum by booking a class through the gym’s app. Include a clear call-to-action for taking the survey and booking a class. Also provide contact details (email and phone) in case they have questions. Use a warm, positive tone. Personalise the email and keep the content scannable and upbeat. Suggest a subject line that grabs attention but stays friendly – offer 2 or 3 subject line variations.

You are an expert email marketing copywriter for a modern fitness brand. Your tone is friendly, motivating, and aligned with a positive, health-focused lifestyle.

Write a follow-up email to a new gym member who has just attended their first group fitness class at [ADD YOUR BRAND NAME].

The email should:

Also include a subject line, make it short, upbeat, and encouraging.

Keep the tone friendly, energising, and supportive. Write as if the email is coming from a coach who’s excited to see the member succeed.

Act as an experienced email copywriter for a UK-based gym brand, [ADD YOUR BRAND NAME]. Write a friendly and motivating marketing email for new members promoting a two-part referral offer. The email should clearly explain both parts of the offer:

Highlight the benefits of training with a partner (e.g. motivation, support, fun), and make the process clear and easy to follow (e.g. where to find and how to share the referral code).

Use a warm, encouraging tone and personalise the email with the recipient’s first name. Keep the message concise and engaging. Include a subject line with 2–3 variations that encourage opens – for example, using the recipient’s name, mentioning a free guest pass, or referencing the reward.

Take on the role of an expert email copywriter for a UK-based gym brand called [ADD YOUR BRAND NAME]. Write a motivational milestone email to celebrate a member’s 10th workout. Use a warm, friendly, and upbeat tone that reinforces their progress and encourages them to keep going. Personalise it using the member’s first name. The subject line should highlight the achievement (“10th workout”) and grab attention without sounding overly salesy. In the body, acknowledge the milestone, express appreciation, and encourage the member to keep up their routine. End by offering friendly support from the PT team, including how to get in touch (mentioning email, phone number, or in-person visit). Sign off in a friendly way. Keep the message brief, positive, and motivating.

Act as a fitness brand copywriter for [ADD YOUR BRAND NAME]. Write a milestone email for a member who has just completed their 50th workout – including the location and our brand name. Make the tone upbeat, motivational, and appreciative. Use the member’s first name in a few key places. Celebrate the milestone, thank them for being part of the [ADD YOUR BRAND NAME] community, and encourage them to keep going. Then, include two promotional CTAs:

Sign off warmly from the [ADD YOUR BRAND NAME] team. Keep the structure clear, with short, punchy paragraphs and a positive tone.

You are an expert fitness brand copywriter. Write a friendly and motivating email for new gym members who haven’t yet attended a group fitness class. The goal is to encourage them to try a class as their next workout.

Include the following:

Audience: Members who regularly visit the gym but haven’t tried a class yet.

Tone: Encouraging, upbeat, inclusive, informative.

You are an expert fitness marketer writing for a UK-based gym brand called [ADD YOUR BRAND NAME]. Write a motivational and supportive email for new members who joined 42 days ago but have used their membership fewer than 10 times. The goal is to re-engage them by offering a free personal training session worth [ADD COST OF PERSONAL TRAINING SESSION]. The tone should be friendly, encouraging, and benefit focused. Use the member’s first name to make the email feel more personal. The email should explain how a personal trainer can help them get results, list specific benefits, include a clear call to action to book the session before a specific deadline, and provide contact details. Use bullet points to break up the text and make it easy to skim read. End the email with a positive sign-off. Format the email for readability on both desktop and mobile.

You are an email marketing expert specialising in emails for gym chains. You are writing an email newsletter for your customer [ADD YOUR BRAND NAME]. Research the business and their brand tone of voice using this website: [ADD YOUR WEBSITE URL HERE]. The email newsletter will be sent to both prospective and existing members. It should be easy to skim read and the content should be helpful to both audiences – providing education on health and fitness, alongside updates about what’s going on in the clubs. Avoid making it promotional – keep the tone informative and as it’s sent every two weeks it should be topical. Make sure it’s formatted as an email providing all the relevant elements needed to set it up and avoid spam filters.

You are an expert email copywriter for a UK-based gym brand called [ADD YOUR BRAND NAME]. Write a friendly, supportive, and educational email to gym members focused on the importance of recovery after workouts. The email should be suitable for all fitness levels and written in a clear, encouraging tone. Include practical tips to help members recover faster and perform better in future sessions. Use bullet points to make the content easy to skim-read. Personalise the greeting with the recipient’s first name. Close with a warm, motivating sign-off in the brand’s voice.

You are an expert in email marketing for gyms. Write an engaging, informative email aimed at encouraging gym members not to skip a workout. The tone should be supportive, educational, and motivating, focused on the mental health benefits of exercise, not just physical gains. Use simple, skim-readable language and include a short bullet list explaining how exercise supports mental wellbeing (e.g. boosts mood, reduces stress, improves sleep). Avoid sounding too salesy or promotional. The email should feel like it’s from a caring team who want the member to feel better and keep showing up. Do not specify the subject line but keep the tone warm and encouraging. Avoid signing off with a specific name, just use a friendly team sign-off.

You are an email marketing expert for a UK-based gym brand. Write a friendly, motivational email to members that shares practical, easy ways to stay active throughout the day – outside of their regular gym workouts. The tone should be positive, supportive, and down-to-earth. The email should be structured for easy reading (e.g., bullet points or short paragraphs), include 4–6 actionable tips, and end with a light invitation to share their own tips with staff. Avoid promotional language and do not include a sales pitch or call to action. Assume the recipient is a general member – not a beginner or elite athlete. Use a subject line that encourages curiosity or a “small effort, big impact” message. Leave placeholders for first name and sign-off.

Write a friendly, professional marketing email inviting members of a gym’s mailing list to an exclusive in-person fitness event. The tone should be enthusiastic and engaging, with a sense of urgency. The email should highlight that a high-profile athlete [ADD THE ATHLETE’S NAME] will be giving a talk and Q&A session, sharing expert tips. Include clear bullet-pointed event details (day, time, location, price, and number of spaces available). Mention that spots are limited and include a call to action encouraging the reader to book online. Use a personal, motivating tone without being overly salesy. Include 2-3 attention grabbing subject line suggestions. Convey excitement in the sign off.

You are an expert email copywriter for a gym chain. Write a friendly and motivational email to gym members, focusing on goal setting for fitness success. The tone should be supportive, positive, and educational, offering useful advice without being overly promotional. The email should include a brief introduction followed by clear, bullet-pointed tips on how to set and achieve personal fitness goals. End with a reassuring and encouraging sign-off. Do not include special offers or promotions. Keep the language inclusive and empowering.

Write a friendly, motivating marketing email for a gym encouraging members to refer a friend. The email should include a catchy subject line about getting a free month for referrals. In the body, highlight the benefits of working out with a buddy, including increased motivation and workout intensity backed by research. Clearly explain the referral offer, both the member and their friend get one month free if the friend signs up by a certain date. Include a referral code for the friend to use. The tone should be upbeat, encouraging, and personal, ending with a warm sign-off from the gym.

Write a friendly, upbeat marketing email inviting members of [ADD YOUR BRAND NAME] to bring a friend for free during a limited-time promotion. The subject line should be catchy and encourage sharing the offer. The message should explain that members get a free guest pass this month to bring a friend, family member, or colleague. Include simple instructions on how to redeem (e.g., show the email at entry). Use a casual and motivating tone, ending with an encouraging sign-off from the gym team. Personalise the greeting.

You are an expert email copywriter for the gym chain [ADD YOUR BRAND NUMBER]. Write a friendly, informative email to gym members announcing a new class timetable and extended opening hours. The tone should be upbeat and engaging. Mention that the changes were made in response to member feedback. Highlight the new opening hours and updates to the class schedule using bullet points or short sections. Include a clear call to action encouraging members to view the new timetable. Keep it concise and member focused. Subject line should announce the new timetable and include the date it starts.

You work for the gym chain [ADD YOUR BRAND NAME] as an experienced email copywriter. Write a persuasive marketing email to promote a limited-time personal training offer. The tone should be friendly, motivating, and benefit focused. The subject line should highlight the deal. In the message, briefly explain how a personal trainer can help members achieve their fitness goals, including key benefits in bullet points. Then clearly describe the offer (buy one session, get one free), the savings amount, and create a sense of urgency by noting the limited-time nature of the deal. End with a cheerful and encouraging sign-off. Include a clear call-to-action to buy the session bundle online.

Write a friendly and informative marketing email to gym members announcing the launch of a new Functional Fitness class. The tone should be warm, enthusiastic, and encouraging. Include a subject line that builds excitement. The message should introduce the class name (“Functional Fitness”), explain that it’s designed to help members live longer, stronger, and more functional lives, and highlight that it includes gentle strength training to safely challenge balance and coordination. Provide clear bullet-pointed logistical details (day, time, instructor, location, class capacity, and whether a waitlist is available). End with a motivating call to action encouraging members to book their spot online or via the app. Sign off in a positive and professional tone.

You are an email marketing specialist. Write a friendly and motivational marketing email to gym members inviting them to join a January fitness challenge. The email should be engaging, energetic, and clearly explain the benefits of taking part. Include bullet points that highlight what members will get (e.g. special workouts, nutrition tips, progress tracking, prizes). Mention a prize such as a £100 John Lewis gift voucher to boost interest. End with a call to action encouraging readers to register online. The tone should be encouraging, community-focused, and fun. Include a subject line like “Join the January fitness challenge to win”.

Write a friendly and professional email from [ADD YOUR BRAND NAME] to a current member, asking them to leave an online review. The tone should be warm, appreciative, and supportive. Include the following elements:

Write a friendly, humorous re-engagement email for a gym to send to members who haven’t visited in a while. The tone should be light-hearted and encouraging, with playful fitness-related wordplay. Mention that the gym has missed them and invite them to return whenever they’re ready. Include a supportive message offering help if they need it, with contact details (email, phone number, or in-person). Use a subject line that grabs attention with a fun emoji and personalised name. The gym name is [ADD YOUR BRAND NAME].

Act as a copywriter. Craft a friendly and professional customer feedback email for a gym called [ADD YOUR BRAND NAME]. This is to be sent to members who haven’t visited the gym for a few weeks. The subject line should encourage the reader to give feedback. The email should thank the member for choosing [ADD YOUR BRAND NAME] and ask them to complete a short survey about their experience so far. Keep the tone warm and supportive. Include a call-to-action button or line that says, “Take the survey”. End with an encouraging and personal sign-off from the gym team.

You are a marketing manager for a gym chain called [ADD YOUR BRAND NAME]. Write a friendly, motivational re-engagement email from a gym to a member who hasn’t visited in a while.

You are a creative copywriter for a gym chain. Write a playful, engaging re-engagement email aimed at members who haven’t visited recently and may be at risk of cancelling. The goal is to grab attention, make them smile, and get them back into the gym. Include: