Following an incredibly successful 2024, PerformX Live returns on 26 & 27 February 2025. Here’s our guide to this high-energy, inspiring fitness industry event.

Can’t wait for PerformX Live 2025? No problem! Get 9 sizzling hot takes for gym owners & operators from PerformX Live 2024.

What is PerformX Live?

PerformX Live,, is the event for fitness professionals who are serious about the business of fitness. PerformX delivers educational sessions from inspirational industry leaders. Hosts high-energy workshops and masterclasses. And showcases the latest tech, experiences, and innovations.

It’s a must-attend event that also offers incredible networking opportunities. Meet like-minded people facing the same challenges as you and create lasting connections.

Over 6,000 fitness industry professionals and enthusiasts attend PerformX Live – including:

  • 500+ industry decision makers
  • 1,000+ gym owners & managers
  • 4,500+ PTs, coaches & practitioners

It’s held each year – usually in March. In 2022 it took place on 18/19 March. In 2023 it took place on 17/18 March. And in 2024 it took place on 21/22 March. 2025 will be a little different due to the timing of IHRSA 2025…

When is PerformX Live 2025?

Taking place over 2-days, PerformX Live 2025 is happening on Wednesday 26 February and Thursday 27 February 2025.

PerformX Live 2024 was highly anticipated and promised to be even bigger than 2023. It exceeded all expectations. So, we can’t wait to see what’s in store for PerformX Live 2025! While we don’t know opening hours for 2025 yet, we do have details from 2024.

The opening hours for 2024 were:

  • Thursday 21 March 2024 – 9am to 5pm
  • Friday 22 March 2024 – 9am to 5pm

The PerformX Live After Show Party took place from 4.30pm to 9pm on Thursday 21 March 2024. This must-attend evening provided valuable networking opportunities. All accompanied by music and with street food and drinks on sale.

Ahead of the After Show Party, the Lift Off Party took place at the Xplor Space Bar from 3pm on Thursday 21 March 2024.

Where Is PerformX Live taking place?

Details of where PerformX 2025 will be taking place is still to be announced. However, normally PerformX takes place at Tobacco Dock – one of the biggest event venues in London.

It’s located in the heart of Wapping, close to St Katharine Docks and a 10-minute walk from Tower Bridge.

Getting to Tobacco Dock

The venue address is:

Tobacco Dock, Tobacco Quay, Wapping Lane, London, E1W 2SF

In previous years, the entrance to PerformX was located on Wapping Lane, found with the What3Words app using ///ripe.falls.bags

Arriving by public transport? Tobacco Dock is between Wapping (Overground) and Shadwell (Overground & DLR) stations:

  • Wapping rail station – overground (6 mins walk)
  • Shadwell station – DLR and overground (5 mins walk)
  • Tower Hill station – underground (15 mins walk)

Bus routes 100 and D3 also stop near to Tobacco Dock.

Driving? Parking is available opposite the Wapping Lane entrance to Tobacco Dock. It’s owned and run by YellowPark. Spaces should be booked online.

How to attend PerformX Live 2025 – tickets

Want to attend PerformX Live? Tickets have not yet been released for 2025. But, when they are, you’ll want to get a ticket fast and in advance of the event. Tickets are normally provided via Eventbrite.

These are the ticket options and prices that were on offer as of 1 March 2024 for PerformX Live 2024:

  • 1 day pass for Thursday 21 March 2024 – £64.99
  • 1 day pass for Friday 22 March 2024 – £64.99
  • 2 day pass for 21 and 22 March 2024 – £99.00
  • Basic supplier ticket for 21 and 22 March 2024 – £499.99

Prices increased regularly as we got closer to the 2023 event. As of 13 March 2023, these ticket options were available:

  • 1 day pass for Friday – £99.99
  • 1 day pass for Saturday – £99.98
  • 2-day pass for both Friday & Saturday – £169.99
  • 1 day pass for Friday for groups of 5 to 24 people – £53.98 per person
  • 1 day pass for Saturday for groups of 5 to 24 people – £53.98 per person
  • 2-day pass for Friday & Saturday for groups of 5 to 24 people – £93.98 per person

Prices increased regularly as we got closer to the 2024 event. 

Tickets are normally digital. So, have your ticket confirmation code ready to scan on the door to go straight in when you arrive. You’ll be given a printed badge that’ll get you around the event.

Accommodation for PerformX Live

If PerformX Live 2025 is anything like 2024 (and we know it’ll be even bigger and better), you need to be there to enjoy both days. So, you can make the most of the learning and networking opportunities on offer! And that means you’ll need to stay nearby.

In 2024, the PerformX team partnered with EventBeds by NuBreed Hotels. As part of this partnership, they offered exclusive rates, with up to 30% off, at selected hotels near Tobacco Dock. Spaces are limited and there are details about offer on the PerformX Live website.

There are a variety of hotels to suit different budgets within 15 minutes’ walk of Tobacco Dock including:

Food & drink during PerformX Live

There were loads of delicious options on offer at PerformX Live 2024 that kept attendees well fuelled and refreshed! The PerformX team lined up London’s premier street food collective to serve up tasty treats at the 2024 event.

Of course, there were healthy options available and some indulgent treats too. Something for everyone in one place – in short the event featured the best of London’s vibrant street food scene.

For 2024, there was an After Show Party held at Tobacco Dock from 4.30pm to 9pm on Thursday 21 March. It was an epic evening full of networking and social opportunities. There was more street food to enjoy, refreshing beers, and even cocktails to sip on!

For those who were seeking dinner (or even a working lunch!) near to Tobacco Dock, highly rated restaurants include

  • Il Bacino – Italian restaurant, open from 1pm, located at 21 Wapping Ln, London E1W 2RN
  • The Hungry Buddha – Thai takeaway, open from 4pm Thursday/2.30pm Friday, located at 4 Pinchin St, London E1 1SA
  • Town of Ramsgate – Riverside pub, open from 12pm, located at 62 Wapping High St, London E1W 2PN
  • IL Bordello Pizzeria & Restaurant – Italian restaurant, open from 12-3pm and from 6pm, located at Metropolitan Wharf, 70 Wapping Wall, London E1W 3SS
  • Duck and Waffle – British & European restaurant, open 24/7, located at 110 Bishopsgate, London EC2N 4AY
  • River View Chinese Restaurant – Chinese restaurant, open from 6pm Thursday/12-2.30pm & from 6pm Friday, located at New Crane Wharf, New Crane Pl, London E1W 3TU
  • Gunpowder – Indian restaurant, open 12-3pm and from 5.30pm onwards Thursday/from 11am Friday, located at 4 Duchess Walk, London SE1 2RZ

Highlights for fitness club owners and operators

PerformX Live always offers a strong line up of education. Sessions are handpicked by an advisory board of fitness and wellbeing industry heavy hitters. Past speakers include:

  • 2022 – Ben Francis, Jay Alderton, Phil Graham, Lucy Davis, Sonny Webster, Ollie Marchon, Gaby Noble, Jordan Shallow, and Dave Wright
  • 2023 – Steven Bartlett, Dave Wright, Laura Hoggins, Guy Griffiths, Joanna Sheldon, Ollie Marchon, George Heaton, Charlie Horton, and David Stalker
  • 2024 – Dr Jonathan Leary, Harry Jameson, Michaela Hurst, Emlyn Brown, Jaclyn Hughes, Dave Wright, Rory McEntee, Colin Waggett, Emma Barry, and Evgenia Koroleva

And of course, many more industry authorities and leading operators. Check out our 9 sizzling hot takes for gym owners & operators from PerformX Live 2024 article for a taste of 2024 event.

We’re sure 2025 will be the same! So, we’re keeping a close eye on the line up to find the sessions that gym and club owners (and prospective owners) shouldn’t miss.

And while we wait for the 2025 schedule to be announced, take a look at our top picks for the 2024 event:

From Bar To Barbell: Lessons From Hospitality On Building Customer Experience

When? Thursday 21 March 2024 at 10am

Where? Main Stage

The fitness industry is shifting and becoming more about experience, entertainment, and lifestyle. So, it’s helpful to learn from other industries. Industries where creating entertaining, memorable experiences is top priority.

And the hospitality industry offers so many learnings for gym owners and operators. This panel session featured hospitality leaders who’ve created lifestyle brands. The impressive line-up of panellists included:

This session was a must-attend if you want to deliver better member experiences and become a lifestyle choice for members.

Disruptive Marketing The Gymbox Way

When? Thursday 21 March 2024 at 11.15am

Where? PerformX Stage

When it comes to gym marketing and advertising, it’s fair to say that Gymbox has run some pretty legendary campaigns. And a lot of that is thanks to Gymbox Brand & Marketing Director, Rory McEntee.

So, this session with Rory is one that you couldn’t afford to miss if you want to cut through and disrupt on a budget.

In this growth masterclass, Rory shared guerrilla marketing insights, and details of the tactics used by Gymbox. As well as how to consistently think disruptively in a ‘samey’ market. Plus, owners found out how to appeal to people who don’t typically buy into gym messaging

How To Resonate With The 85%

When? Thursday 21 March 2024 at 11.15am

Where? Main Stage

The State Of The UK Fitness Industry Report 2023 found that 15.1% of the UK population now holds a gym membership. And while the number of people with a membership is growing, there’s still room to grow and reach more of the 85% without a gym membership.

It’s an exciting opportunity for gyms and fitness clubs to grow and help more people see the benefits of membership. And that’s why this CEO panel was a highlight of PerformX.

The panel promised to offer a ‘juicy and insightful’ debate. It covered everything from solutions to real customer feedback. And gave a chance to hear from a legendary group of panellists including

AI – Friend Or Foe?

When? Thursday 21 March 2024 at 1.15pm

Where? PerformX Stage

As we heard at the recent ukactive SPG event, emerging tech is being embraced by big name gym operators. And it’s now something gym businesses of all sizes should pay attention to.

So, this innovation masterclass was essential for gym and fitness clubs to attend. The insightful Ian Mullane, Founder & CEO of Keepme spoke about all things AI. Ian explored how you can use AI to deliver superior customer service and member experiences.

Curious about how AI could help your business? Want to extend your use of the tech? This session provided a broad understanding of AI and helped show how it could be used in your fitness business. Get key takeaways here

Gym Owner Roadmap To £500k

When? Friday 22 March 2024 at 10.15am

Where? PerformX Stage

Want to master strategy, leadership, and high performance to grow your gym business?

Of course you do! And so did owners who attended this strategy masterclass with Ollie Marchon and Jenz Robinson from the Gym Owner Network. The inspirational pair deep dived into how they help gym owners increase profitability, build high-performing teams, and more.

Gym Sales Expertise

When? Friday 22 March 2024 at 3pm

Where? PerformX Stage

Selling can be tough. How can you successfully sell memberships and other services at your club without feeling pushy or awkward?

That’s the question which Luke Robinson and Charlie Horton from Fitness Marketing Agency (FMA) answered in this growth masterclass. Both have delivered sales coaching for many gyms and fitness clubs.

So, it was a must-attend session for owners and operators looking to increase sales and sign ups. The pair shared proven techniques to help you overcome common objections, sell high value services, and attract people to your business.

Other stand out sessions for gym owners and operators:

For the first time in 2024, PerformX partnered with our friends at Technogym to create an epic run club. Attendees could join the crew at 7.00am on Friday 22 March 2024 for a run set against the city’s stunning scenery. And it made the perfect warm up for day 2!

See Xplor Gym in action at PerformX Live

Get in touch with our team to find out why innovative gyms and fitness clubs are switching to gym management software from Xplor Gym.

Contact us to arrange a meeting.

We can’t wait to see you at PerformX Live 2025!

Article by Xplor Gym

First published: 25 March 2024

Last updated: 02 April 2024