Joanna Ashton
Content Marketing Manager, Xplor Gym
Joanna (Jo) is the Content Marketing Manager for Xplor Gym. She’s passionate about taking a content-led approach to marketing that educates, delivers value and inspires action. And she knows a thing or two about marketing having spent the last 18 years working in a wide variety of roles!
Having joined Xplor in 2019, Jo is now focused on growing the Xplor Gym brand and supporting the success of gyms across the UK with helpful, timely resources. Away from Xplor, she can be found enjoying an early morning workout, exploring historical places, and discussing the latest reads with her book club!
Articles by Joanna Ashton
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02 March 2026
15 min read
7 trending topics from PerformX Live 2026
by Joanna Ashton
Get the 7 biggest takeaways you need to know as a gym operator from the 2026 edition of epic fitness industry event – PerformX Live.
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23 February 2026
22 min read
15 business boosting gym social media post ideas
by Joanna Ashton
Take your social media presence to the next level with these post ideas that your followers will love!
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26 January 2026
16 min read
Gym branding: The secret to a powerful fitness business
by Joanna Ashton
Get branding right and you’ll create strong member experiences powering growth and inspiring loyalty.
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22 December 2025
8 min read
Low-effort, low-spend ways to market your fitness business
by Joanna Ashton
Get practical marketing ideas to help you grow your fitness business with minimal effort and minimal cost.
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11 November 2025
14 min read
33 gym marketing ideas for 2026
by Joanna Ashton
Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.
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03 November 2025
12 min read
Unwrap success with 21 winning Christmas gym promotion ideas
by Joanna Ashton
Looking for Christmas gym promotion ideas to boost business this December? From merry member challenges to festive flash sales, this ….
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10 October 2025
10 min read
Raising the dead: Win-back campaigns that work
by Joanna Ashton
Re-engaging former gym members is a trick you shouldn’t miss! Discover effective ways to win-back ex-members.
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29 September 2025
10 min read
13 solid Black Friday ideas for gyms
by Joanna Ashton
Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.
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22 September 2025
29 min read
35 AI prompts to make gym email marketing easier
by Joanna Ashton
Lacking time and resource to write emails? Use these prompts to craft winning emails fast with ChatGPT, Claude, etc.
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01 September 2025
10 min read
11 reasons not to sleep on email marketing (even if you’ve tried it before)
by Joanna Ashton
Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.
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07 April 2025
25 min read
SEO for gyms: The complete guide
by Joanna Ashton
Want a cost-effective way to increase sales? Learn how to master SEO, elevating your online presence to win new members.
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10 February 2025
22 min read
Gym advertising: 17 exceptional gym adverts to inspire you
by Joanna Ashton
Everything you need to know about making advertising a part of your marketing strategy. With 17 real-world examples.
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