Marketing
23 best gym promotions for business growth
Find out what it takes to run a successful gym promotion. And get ideas to fill your marketing calendar all year round.
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Xplor Gym Blog
Marketing
Gym branding: The secret to a powerful fitness business
Get branding right and you’ll create strong member experiences powering growth and inspiring loyalty.
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Engagement
Time to rethink & rebrand the gym induction?
Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?
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Events
Xplor Xperience: 7 growth lessons for ambitious gym owners & operators
The Xplor Xperience took place on 9 November 2023 at the DoubleTree by Hilton Oxford Belfry. Here are 7 growth ….
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Engagement
How to re-engage high-risk gym members
If you want to increase retention, it’s essential to have an effective strategy for re-engaging high-risk gym members who may ….
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Engagement
31 Gym challenges to engage members
Everything you need to know about running challenges for your members – including 31 ideas!
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Engagement
11 ways to get actionable gym member feedback
Gym member feedback can bring incredible value to your business. With the right mindset and approach, you can gather a ….
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Retention
How (& when) to win back gym members who cancel
Should you try to win back gym members who cancel? Sometimes the answer is yes. Other times no. Working out ….
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Marketing
Complete guide to gym email marketing (+ 16 templates)
Gym email marketing is a cost-effective, controllable way to build trust, reach, and retain prospects and members. This article has ….
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Retention
Impact of cost of living on gym memberships
The cost of living has risen over the last couple of years, and this has impacted gym memberships. Find out ….
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Management
Gym contracts: Fit for today?
Gym contracts have been a hot topic of discussion as the fitness industry has grown and matured. In this article, ….
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Retention
5 reasons why members quit the gym & how to cut cancels
‘Why do my members quit the gym?’ This is a common question for gym owners and operators. And the answer ….
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Management
Choosing insurance for a gym in the UK – everything you need to know
How do you go about choosing insurance for a gym? When you’re opening a new fitness business, it’s important to ….
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