Tech
The power of personalised digital fitness experiences
Embracing digital solutions can help you create the type of personalised experience that gymgoers crave. Learn more.
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Xplor Gym Blog
Growth
Generations compared: Who’s starting new memberships?
Age impacts the preferences and habits of new gym members. Get insights into trends from across the UK fitness industry.
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Management
15 winning fitness business ideas for 2025
People love new! So, breathe new life into your club with 15 fitness business ideas that you need to know about.
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Growth
Price vs. value: Selling the value of a gym membership
Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.
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Management
Gym pricing strategy: A guide to membership pricing
Find out how to work out what to charge for memberships and the options to offer. Plus, get tips for increasing prices.
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Growth
How to increase gym membership sales
Find out how to sell more memberships with expert tips. Plus, get insights into sales trends from clubs across the UK.
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New clubs
Create a winning gym business plan
Do you have an up-to-date business plan? Find out why you need one and how to create one that’s genuinely helpful.
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New clubs
How to find the best location for a new gym
There’s only one way to know you’re on to a winning location when opening a new club. Find out what it is.
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Tech
Checklist: Build a successful gym business
What does it take to build a successful gym business? This success checklist will help your business thrive.
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Management
23 types of people at the gym to win & retain
Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.
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Retention
The importance of member retention for gyms
Never underestimate the importance of member retention for gyms and fitness clubs. If you can keep members coming back for ….
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Marketing
15 business boosting gym social media post ideas
Take your social media presence to the next level with these post ideas that your followers will love!
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Events
7 need-to-knows from the Independent Gyms Summer Conference 2024
The event of the summer for independents returned this July. Get the 7 biggest takeaways for owners from the day.
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