Management
How to increase gym membership prices (and keep members)
Improve profitability. Protect your business. Charge what you deserve. Find out how to raise prices with minimal attrition.
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Marketing
10 February 2025
22 min read
by Joanna Ashton
Everything you need to know about making advertising a part of your marketing strategy. With 17 real-world examples.
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New clubs
21 January 2025
14 min read
by Xplor Gym
This essential equipment review has all you need when kitting out a gym. Get tips on choosing a supplier, budgeting, and more.
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Management
20 January 2025
16 min read
by Megan Greenaway
Contracts are a hot topic. Find out how you can take a friendly approach that’s win-win for you and your members.
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Marketing
13 January 2025
13 min read
by Joanna Ashton
Find out what it takes to run a successful gym promotion. And get ideas to fill your marketing calendar all year round.
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Tech
06 January 2025
6 min read
by Chris Carling
Moving to a new software solution is an investment in the future. Learn what it takes to make the switch over smooth.
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Tech
03 January 2025
12 min read
by Chris Carling
More gyms across the UK are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.
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Retention
30 December 2024
11 min read
by Xplor Gym
Growing profitably means holding onto as many members as possible for as long as possible. Get tips to boost retention.
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Events
06 December 2024
14 min read
by Xplor Gym
The final event of 2024 for independent gym owners and operators took place on 5 December. Catch up on the 5 biggest need-to-knows.
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Growth
02 December 2024
31 min read
by Megan Greenaway
From strength training to automation, get a rundown of the top fitness industry trends you need to know about.
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Growth
25 November 2024
10 min read
by Megan Greenaway
Is it time to expand your fitness business? Find out how to grow your gym business. Get 13 ideas to help you scale profitably.
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Management
15 November 2024
10 min read
by Xplor Gym
What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!
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Marketing
11 November 2024
14 min read
by Joanna Ashton
Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.
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