Following a successful 2024, Elevate is returning to Excel London on 18 and 19 June 2025. Here’s our guide to the UK’s largest tradeshow dedicated to fitness, sport, and physical activity.

What is Elevate?

Elevate, www.elevatearena.com, is one of the UK’s largest tradeshows focused on the physical activity & fitness industry. It takes place annually in London and the 2025 show will be the 8th edition.

The Elevate fitness show attracts thousands of decision makers from gyms, fitness clubs, fitness studios, and other types of operators. It features innovative suppliers with over 200 exhibitors showcasing exciting solutions and products.

The fitness tradeshow offers excellent networking and learning opportunities for professionals in attendance. It’s a must-attend event for fitness club owners and operators of all sizes. In 2024, it boasted:

  • 6,000+ attendees
  • 200+ exhibitors
  • 4+ theatres with free education
  • 200+ speakers
  • 1,000+ products live in action

It’s held each year and last took place on 12 & 13 June 2024, 14 & 15 June 2023 and 15 & 16 June 2022.

When is Elevate 2025?

Elevate 2025 takes place on Wednesday 18 and Thursday 19 June 2025. The 2-day event is strongly anticipated by many in the industry (including the Xplor Gym team!).

The visitor open hours for 2025 look set to be:

  • Wednesday 18 June 2025 – 9.00am to 5.00pm
  • Thursday 19 June 2025 – 9.00am to 5.00pm

Where is Elevate taking place?

Elevate is taking place at Excel London. It’s one of the biggest exhibition and convention centres in the UK. And has all the amenities you’d expect from such a premier venue.

Getting to Elevate Excel London

The venue address is:

Halls S05-S08, Royal Victoria Dock, One Western Gateway, London, E16 1XL, UK

You can find Excel London using the what3words app with these 3 words: ///sticky.thing.senses

Arriving by public transport? There are no shortage of options available!

  • The Elizabeth Line – alight at Custom House station (2 mins walk)
  • Docklands Light Railway – alight at Custom House station (2 mins walk)
  • Emirates Airline Cable Car – the UK’s first urban cable car which connects Excel London to The O2 and North Greenwich tube station
  • Uber Boat by Thames Clipper – alight at Royal Wharf Pier (20 minutes walk through Britannia Village and over the Royal Victoria dock footbridge)

Driving? Use event hall entrance S3. There are 2,000 spaces available and you can pre-book a space. At time of writing, the fee to park is £25 a day for a car. You can use the postcode E16 1FR for satellite navigation or ///cheer.events.began via the what3words app.

Cycling? There are 60 bike racks available at Excel London. These can be found near to the east entrance under the stairway that connects Level 0 to Level 1.

How to attend Elevate 2025 – tickets

Ticket details for Elevate 2025 are now available. Elevate will once again be free for you to attend as a fitness industry professional! You can get your free ticket by visiting the Elevate website registration portal.

This free visitor ticket will let you:

  • Try the latest products, equipment, tech, and services
  • Learn with education sessions from hundreds of thought leaders
  • Network with 1,000s of peers and build your brand
  • See 200+ suppliers face-to-face in one convenient location
  • Build lasting relationships and partnerships

To avoid FOMO, act fast if you want to be at Elevate Excel London in 2025.

For suppliers who aren’t exhibiting at Elevate 2025, there is a charge for tickets. It costs £200+ VAT for a 2-day pass. A supplier is classified as a business or entity providing goods, materials or services to support the operations of gyms and fitness clubs. These tickets were available for sale via the registration portal on the Elevate website.

Accommodation for Elevate 2025

Don’t miss out on any of the action! Enjoy all the educational and networking opportunities throughout Elevate by staying nearby.

There are plenty of options near to Elevate Excel London to suit different budgets. All with easy access to the venue. Hotels do get booked up fast! So, book as early as possible to get your preferred accommodation.

Options include:

Food & drink during Elevate 2025

Whether you want to grab a coffee, stop for a snack, or enjoy a laidback lunch, there are plenty of options within Excel to suit all tastes and dietary needs. Just head out of the halls where Elevate is taking place and take a walk to see what’s on offer.

Stop for a coffee away from the crowds at Costa or HEJ. Or head to the Elevate Networking Hub and enjoy a networking session at the same time.

Looking for a place for dinner nearby? There are plenty of options a train or taxi ride away at Canary Wharf or cable car ride away at The O2.

Highlights at Canary Wharf to check out include:

  • Boisdale Canary Wharf – British restaurant & bar, restaurant open from 6-11pm Wednesday & 6pm-12pm Thursday, located at Cabot Square, Canary Wharf, London, E14 4QT
  • Gaucho Canary Wharf – Steak restaurant, open from 12-11pm, located at 29 Westferry Circus, London, E14 8RR
  • The Ivy In The Park, Canary Wharf – Modern British brasserie, open from early to 11.30pm on Wednesday & early to 12.30am on Thursday, located at 50 Canada Square, Canary Wharf, London, E14 5FW
  • Wahaca Canary Wharf – Mexican restaurant, open from 12-10pm, located at The Park Pavilion, 40 Canada Square, London, E14 5FW
  • Gallio – Mediterranean restaurant, open early to 10pm, located at Upper Level, 2 Cabot Square, London, E14 4QT
  • Roka Canary Wharf – Contemporary Japanese robatayki restaurant, open from 5-10.30pm, located at 4 Park Pavilion, 40 Canada Square, London, E14 5FW
  • Dishoom Canary Wharf – Modern Bombay-inspired Indian café, open from early to 11pm, located at 13 Water Street, London, E14 5GX

Highlights for fitness club owners and operators

Elevate always delivers an outstanding programme of education across the two days. It’s one of the largest learning opportunities for fitness professionals available in a live setting.

This educational content is contributed to by top thought leaders. And the programme is also free for gym operators.

Just like Elevate 2024, the schedule for Elevate 2025 doesn’t disappoint! For 2025, educational content will be delivered across 4 main theatres:

  • Debate – the main stage theatre will be focused on the industry’s hottest topics
  • Generate – this theatre will be focused on the business of fitness. You’ll get insights into market trends, the latest innovations, and how to achieve commercial success
  • Collaborate – this theatre will focus on the public sector and community initiatives
  • Accelerate – here you’ll find expert-led conversations about fitness, health and rehabilitation to support the wellbeing and performance of active consumers

There will also be theatres from external partners including Technogym and Third Space.

Must-attend sessions for gym operators

With so much to see and do, you need to plan ahead to avoid missing key sessions.

These are our Elevate 2025 picks of must-attend sessions for gym owners and operators. We’ll keep updating this as the schedule for Elevate evolves and becomes finalised – keep checking back for the latest picks!

AI is nothing to fear: Why we need to stop being scared and start taking advantage

When? 10.55-11.35am on Wednesday 18 June 2025

Where? Debate theatre

AI has been one of the hottest, most discussed topics at fitness industry events in recent years. But, many gym owners and operators struggle to know how to use it effectively and shy away from using it.

This panel is all about busting common myths around the power of AI. As well as discussing how fitness businesses can innovate, create, and get ahead thanks to AI.

Head to this session to hear from AI experts – Ollie Bell (AVA – Active Virtual Agents), Harvey Pitt (Alive Industries), and Steffie Bryant (Keepme).

Shaping tomorrow: Emerging trends in the fitness, physical activity, and health sector

When? 11.40am-12.40pm on Wednesday 18 June 2025

Where? Debate theatre

Join a diverse group of speakers for this session exploring the evolving landscape of fitness in the UK. Find out about innovations in tech, fitness, and wellness that will redefine the industry and outcomes for consumers in the years to come.

Speakers include:

The female health business: It works if you work it

When? 1.40-2.10pm on Wednesday 18 June 2025

Where? Debate theatre

It’s imperative to build female health into fitness. And ongoing changes in education, leadership, and regulation are playing out fast.

So, this panel discussion is a must attend for gym owners and operators. It’s time to get serious about the business of female health to deliver real and sustainable ROI.

This panel has a fantastic line up – you’ll hear from Baz Moffat (The Well HQ), Tara Dillon (CIMSPA), and Michelle Dand (David Lloyd).

Taking our lead from dogs: What can they teach us about fitness?

When? 10.00-10.40am on Thursday 19 June 2025

Where? Debate theatre

In what we think is a first for Elevate, this session includes a very special guest – Pinot, a ‘Good Dog’. Yes, that’s right! David Minton (Leisure DB) and Duncan Anderson (South Downs Leisure) will be joined on stage by Pinot the dog!

More people in the UK own a dog than pay for a gym membership. So, the line up will examine how our beloved pet dogs can inspire a new approach to fitness and wellness.

How to finance your fitness business

When? 1.45-2.25pm on Thursday 19 June 2025

Where? Generate theatre

There’s never been a more exciting time for the fitness industry. But, if you want to grow and scale your business, accessing funding is tougher than ever.

If you’re considering your finances and how to fund growth, you need to catch this session. Hear from PureGym founder Peter Roberts, Evgenia Koroleva (ONE LDN), and Lizzie Ryan (Imbiba).

You’ll get access to an unfiltered discussion on how to finance and scale a business.

Thriving in challenging times: Overcoming common hurdles to running a successful gym

When? 2.30-3.05pm on Thursday 19 June 2025

Where? Generate theatre

Operating costs are rising. Competition is fierce. Consumer behaviour is ever changing. With the fitness landscape continuously changing, how do you build a thriving business?

Xplor Gym’s Dave Alstead and Independent Gyms’ Rob Handy will be joined by a very special line up of panellist (to be announced) to preview our exclusive research. And explore actionable ways you can overcome common hurdles to build sustained success.

Other highlights for gym owners and operators at Elevate 2025 include:

Meet the Xplor Gym team at Elevate 2025

Visit us at Elevate to see why the most innovative and ambitious gyms and fitness clubs are choosing gym management software from Xplor Gym.

Head to stand D16 to chat with our team and find out what Xplor Gym can do for your business.

Planning your time at Elevate ahead of time? Get in touch to pre-book a time with our team:

Arrange a meeting with us at Elevate

Power up your business & stay in the know

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by Xplor Gym

  • First published: 12 May 2025

    Written by: Xplor Gym