Xplor Gym Blog: Retention

Retention

09 March 2026

7 min read

How (& when) to win back gym members who want to cancel

by Megan Greenaway

Handling cancellations requires care. And there’s no one-size-fits-all approach. Find out where to start and what to think about.

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Marketing

11 November 2025

14 min read

33 gym marketing ideas for 2026

by Joanna Ashton

Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.

Retention

10 November 2025

6 min read

Impact of cost of living on gym memberships

by Megan Greenaway

The cost of living has been rising over the last few years. See how this has impacted gym memberships.

Marketing

03 November 2025

12 min read

Unwrap success with 21 winning Christmas gym promotion ideas

by Joanna Ashton

Looking for Christmas gym promotion ideas to boost business this December? From merry member challenges to festive flash sales, this ….

Marketing

10 October 2025

10 min read

Raising the dead: Win-back campaigns that work

by Joanna Ashton

Re-engaging former gym members is a trick you shouldn’t miss! Discover effective ways to win-back ex-members.

Marketing

29 September 2025

10 min read

13 solid Black Friday ideas for gyms

by Joanna Ashton

Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.

Marketing

22 September 2025

29 min read

35 AI prompts to make gym email marketing easier

by Joanna Ashton

Lacking time and resource to write emails? Use these prompts to craft winning emails fast with ChatGPT, Claude, etc.

Management

09 September 2025

9 min read

3 biggest challenges of running a gym (and how to solve them)

by Megan Greenaway

Rising costs. A lack of time. Competition. Do these challenges sound familiar? Get inspiration to help you address them.

Marketing

01 September 2025

10 min read

11 reasons not to sleep on email marketing (even if you’ve tried it before)

by Joanna Ashton

Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.

Tech

26 August 2025

11 min read

Time to go 24/7? 24-hour gym access made easy

by James Barter

More gyms across the UK are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.

Management

11 August 2025

12 min read

How to increase gym membership prices (and keep members)

by James Barter

Improve profitability. Protect your business. Charge what you deserve. Find out how to raise prices with minimal attrition.

Tech

11 July 2025

3 min read

9 benefits of gym management software you should be experiencing

by James Barter

Is your software helping or hindering your business? Check out the 9 benefits you should be seeing and decide for yourself.

A photo of James Barter from Xplor Gym presenting at Elevate 2025

Events

23 June 2025

13 min read

7 learnings & 4 realisations from Elevate 2025

by Xplor Gym

Get stuck into the biggest learnings for gym owners and operators from Elevate 2025.