Xplor Gym Blog: Growth

Growth

19 January 2026

10 min read

Stop blending in! Get your fitness business noticed & remembered

by James Barter

More competition than ever? Find out how your business can stand out and attract loyal members in today’s busy fitness market.

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A photo of Dave Alstead, Commercial Director at Xplor Gym, on stage at the Xplor Xperience in May 2024.

Events

21 May 2024

9 min read

Xplor Xperience: Psych up & take your business to the next level

by Xplor Gym

Prepare to psych up and take your business to the next level with learnings from the May 2024 Xplor Xperience.

Management

29 April 2024

8 min read

9 ways to boost your gym member experience (even with limited staff)

by Xplor Gym

Win loyal members, even with limited staff, with 9 small changes that can have a big impact on member experience.

New clubs

15 April 2024

16 min read

Owning a gym: Pros & cons

by Xplor Gym

Running your own gym business can be equally rewarding and challenging. Find out more and get tips for success.

Management

02 April 2024

15 min read

Gym SWOT analysis: How to do one for your gym

by Xplor Gym

Make the most of this simple tool. Build on strengths. Boost weaker areas. Exploit opportunities. See off threats.

Events

26 March 2024

18 min read

9 sizzling hot takes from PerformX Live 2024

by Xplor Gym

The highest energy industry event returned this March. Get the 9 hottest takes for gyms that you NEED to know about.

Marketing

04 March 2024

18 min read

How to start a fitness blog for your gym

by Joanna Ashton

A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.

Marketing

26 February 2024

18 min read

Guide to creating gym marketing strategies & plans

by Joanna Ashton

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

Embracing digital is a game-changer - even for independent gyms

Tech

12 February 2024

8 min read

Looking beyond the buzzwords

by Xplor Gym

Even for independent gyms, embracing digital tech is a game-changer. Find out why and how to strengthen your business.

Marketing

29 January 2024

12 min read

How to create a fitness newsletter your gym members will love

by Joanna Ashton

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Tech

22 January 2024

16 min read

Gym automation: How does your business measure up?

by Xplor Gym

Transform how you manage your business. Get set and see how you measure up with 7 gym automation ideas to fuel growth.

Engagement

02 January 2024

10 min read

Keep your gym members motivated beyond January

by Xplor Gym

7 ways to keep your members motivated all-year round. Boost retention rates by building healthy visit habits.

Retention

11 December 2023

9 min read

Generations compared: How does age impact attrition?

by Xplor Gym

Age impacts attrition & retention. Get trends across Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation.