Xplor Gym Blog: Growth

Growth

19 January 2026

10 min read

Stop blending in! Get your fitness business noticed & remembered

by James Barter

More competition than ever? Find out how your business can stand out and attract loyal members in today’s busy fitness market.

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Marketing

10 October 2025

10 min read

Raising the dead: Win-back campaigns that work

by Joanna Ashton

Re-engaging former gym members is a trick you shouldn’t miss! Discover effective ways to win-back ex-members.

Marketing

29 September 2025

10 min read

13 solid Black Friday ideas for gyms

by Joanna Ashton

Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.

Marketing

22 September 2025

29 min read

35 AI prompts to make gym email marketing easier

by Joanna Ashton

Lacking time and resource to write emails? Use these prompts to craft winning emails fast with ChatGPT, Claude, etc.

Management

09 September 2025

9 min read

3 biggest challenges of running a gym (and how to solve them)

by Megan Greenaway

Rising costs. A lack of time. Competition. Do these challenges sound familiar? Get inspiration to help you address them.

Marketing

01 September 2025

10 min read

11 reasons not to sleep on email marketing (even if you’ve tried it before)

by Joanna Ashton

Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.

Management

11 August 2025

12 min read

How to increase gym membership prices (and keep members)

by James Barter

Improve profitability. Protect your business. Charge what you deserve. Find out how to raise prices with minimal attrition.

Tech

11 July 2025

3 min read

9 benefits of gym management software you should be experiencing

by James Barter

Is your software helping or hindering your business? Check out the 9 benefits you should be seeing and decide for yourself.

New clubs

07 July 2025

21 min read

Buying a gym: What to know before you take the leap

by Xplor Gym

Thinking about buying a gym? This guide is your run through of what to look for, questions to ask, and pitfalls to avoid.

A photo of James Barter from Xplor Gym presenting at Elevate 2025

Events

23 June 2025

13 min read

7 learnings & 4 realisations from Elevate 2025

by Xplor Gym

Get stuck into the biggest learnings for gym owners and operators from Elevate 2025.

A photo of the Leisure DB Evolve 2025 Event in June 2025 at Porchester Hall in London.

Events

09 June 2025

7 min read

5 big takeaways from Leisure DB’s Evolve 2025

by Xplor Gym

Find out the 5 biggest takeaways for gym operators from Leisure DB’s Evolve 2025 event.

Management

27 May 2025

15 min read

Strong team, strong business: Gym staff retention strategies

by Xplor Gym

Your team are your business. Find out how to build keep a team of strong, loyal, consistently high performers.

Tech

04 May 2025

3 min read

5 signs it’s time to switch gym management software

by Xplor Gym

If any of these 5 signs sound familiar, it’s time to switch gym management software. While change can be daunting, ….