Xplor Gym Blog: Growth

Growth

07 April 2026

13 min read

Planning a gym pre-sales campaign? Ideas for launching your next location

by Ollie Flegg

Maximise early sign-ups and hit the ground running with effective pre-sales campaign ideas.

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Growth

24 November 2025

14 min read

25 fitness trends for 2026

by Megan Greenaway

From strength training to personalisation, get a rundown of the top fitness industry trends you need to know about.

A photo of the Xplor Gym team at the Independent Gyms Conference 2025

Events

18 November 2025

16 min read

5 big insights from the Independent Gyms Conference 2025

by Xplor Gym

The biggest event of 2025 for independent gym operators took place on 13 & 14 November. Catch up on the 5 top need-to-knows.

Retention

10 November 2025

6 min read

Impact of cost of living on gym memberships

by Megan Greenaway

The cost of living has been rising over the last few years. See how this has impacted gym memberships.

Management

20 October 2025

9 min read

Building predictability: How to grow recurring revenue and forecast accurately

by Megan Greenaway

How can you build predictability? Read on to find out why growing recurring revenue and accurate forecasting can help.

Marketing

10 October 2025

10 min read

Raising the dead: Win-back campaigns that work

by Joanna Ashton

Re-engaging former gym members is a trick you shouldn’t miss! Discover effective ways to win-back ex-members.

Marketing

29 September 2025

10 min read

13 solid Black Friday ideas for gyms

by Joanna Ashton

Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.

Marketing

22 September 2025

29 min read

35 AI prompts to make gym email marketing easier

by Joanna Ashton

Lacking time and resource to write emails? Use these prompts to craft winning emails fast with ChatGPT, Claude, etc.

Management

09 September 2025

9 min read

3 biggest challenges of running a gym (and how to solve them)

by Megan Greenaway

Rising costs. A lack of time. Competition. Do these challenges sound familiar? Get inspiration to help you address them.

Marketing

01 September 2025

10 min read

11 reasons not to sleep on email marketing (even if you’ve tried it before)

by Joanna Ashton

Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.

Management

11 August 2025

12 min read

How to increase gym membership prices (and keep members)

by James Barter

Improve profitability. Protect your business. Charge what you deserve. Find out how to raise prices with minimal attrition.

Tech

11 July 2025

3 min read

9 benefits of gym management software you should be experiencing

by James Barter

Is your software helping or hindering your business? Check out the 9 benefits you should be seeing and decide for yourself.

New clubs

07 July 2025

21 min read

Buying a gym: What to know before you take the leap

by Xplor Gym

Thinking about buying a gym? This guide is your run through of what to look for, questions to ask, and pitfalls to avoid.