Xplor Gym Blog: Engagement

Engagement

04 November 2024

12 min read

8 ways to win & retain Gen Z gym members

by Xplor Gym

Gen Z represents a big growth opportunity for clubs – and a risk too. Find out how to attract and keep Gen Z gymgoers.

Filter Articles:

Growth

30 September 2024

7 min read

Price vs. value: Selling the value of a gym membership

by Megan Greenaway

Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.

Management

29 July 2024

19 min read

23 types of people at the gym to win & retain

by Xplor Gym

Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.

A photo from the Independent Gyms Summer Conference 2024

Events

04 July 2024

10 min read

7 need-to-knows from the Independent Gyms Summer Conference 2024

by Xplor Gym

The event of the summer for independents returned this July. Get the 7 biggest takeaways for owners from the day.

Tech

17 June 2024

5 min read

4 signs you need all-in-one gym software

by Xplor Gym

Is it time to switch to an all-in-one gym management system? If any of these signs are familiar, the answer may be yes.

A photo of Dave Alstead, Commercial Director at Xplor Gym, on stage at the Xplor Xperience in May 2024.

Events

21 May 2024

9 min read

Xplor Xperience: Psych up & take your business to the next level

by Xplor Gym

Prepare to psych up and take your business to the next level with learnings from the May 2024 Xplor Xperience.

Management

29 April 2024

8 min read

9 ways to boost your gym member experience (even with limited staff)

by Xplor Gym

Win loyal members, even with limited staff, with 9 small changes that can have a big impact on member experience.

Marketing

04 March 2024

18 min read

How to start a fitness blog for your gym

by Joanna Ashton

A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.

Marketing

26 February 2024

18 min read

Guide to creating gym marketing strategies & plans

by Joanna Ashton

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

Embracing digital is a game-changer - even for independent gyms

Tech

12 February 2024

8 min read

Looking beyond the buzzwords

by Xplor Gym

Even for independent gyms, embracing digital tech is a game-changer. Find out why and how to strengthen your business.

Marketing

29 January 2024

12 min read

How to create a fitness newsletter your gym members will love

by Joanna Ashton

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Engagement

02 January 2024

10 min read

Keep your gym members motivated beyond January

by Xplor Gym

7 ways to keep your members motivated all-year round. Boost retention rates by building healthy visit habits.

Retention

11 December 2023

9 min read

Generations compared: How does age impact attrition?

by Xplor Gym

Age impacts attrition & retention. Get trends across Gen Z, Millennials, Gen X, Baby Boomers, and the Silent Generation.