Xplor Gym Blog: Engagement

Marketing

03 November 2025

12 min read

Unwrap success with 21 winning Christmas gym promotion ideas

by Joanna Ashton

Looking for Christmas gym promotion ideas to boost business this December? From merry member challenges to festive flash sales, this ….

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Marketing

10 October 2025

10 min read

Raising the dead: Win-back campaigns that work

by Joanna Ashton

Re-engaging former gym members is a trick you shouldn’t miss! Discover effective ways to win-back ex-members.

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Marketing

29 September 2025

10 min read

13 solid Black Friday ideas for gyms

by Joanna Ashton

Want to prepare your gym for a profitable Black Friday? Get 13 ideas to cut through the noise this Black Friday.

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Marketing

22 September 2025

29 min read

35 AI prompts to make gym email marketing easier

by Joanna Ashton

Lacking time and resource to write emails? Use these prompts to craft winning emails fast with ChatGPT, Claude, etc.

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Management

09 September 2025

9 min read

3 biggest challenges of running a gym (and how to solve them)

by Megan Greenaway

Rising costs. A lack of time. Competition. Do these challenges sound familiar? Get inspiration to help you address them.

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Marketing

01 September 2025

10 min read

11 reasons not to sleep on email marketing (even if you’ve tried it before)

by Joanna Ashton

Many gym operators overlook or neglect this effective, low-cost channel. Learn about the benefits and how to overcome common email marketing hurdles.

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Tech

27 March 2025

12 min read

The power of personalised digital fitness experiences

by Xplor Gym

Embracing digital solutions can help you create the type of personalised experience that gymgoers crave. Learn more.

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A photo of the Xplor Gym team at PerformX Live 2025
Events

28 February 2025

15 min read

8 hottest takeaways from PerformX Live 2025

by Xplor Gym

Get the 8 hottest takeaways for gym owners and operators from the 2025 edition of the highest energy fitness industry event – PerformX Live.

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Marketing

13 January 2025

13 min read

23 best gym promotions for business growth

by Joanna Ashton

Find out what it takes to run a successful gym promotion. And get ideas to fill your marketing calendar all year round.

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Events

06 December 2024

14 min read

Independent Gyms Winter Conference 2024: 5 takeaways – & 1 powerful call for action

by Xplor Gym

The final event of 2024 for independent gym owners and operators took place on 5 December. Catch up on the 5 biggest need-to-knows.

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Management

15 November 2024

10 min read

Going beyond subscriptions to diversify & grow revenue

by Xplor Gym

What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!

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04 November 2024

12 min read

8 ways to win & retain Gen Z gym members

by Xplor Gym

Gen Z represents a big growth opportunity for clubs – and a risk too. Find out how to attract and keep Gen Z gymgoers.

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