Xplor Gym Blog: Engagement

Engagement

04 November 2024

12 min read

8 ways to win & retain Gen Z gym members

by Xplor Gym

Gen Z represents a big growth opportunity for clubs – and a risk too. Find out how to attract and keep Gen Z gymgoers.

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Retention

09 March 2026

7 min read

How (& when) to win back gym members who want to cancel

by Megan Greenaway

Handling cancellations requires care. And there’s no one-size-fits-all approach. Find out where to start and what to think about.

Marketing

23 February 2026

22 min read

15 business boosting gym social media post ideas

by Joanna Ashton

Take your social media presence to the next level with these post ideas that your followers will love!

Tech

16 February 2026

7 min read

How to help members get the most from your tech

by James Barter

Learn what holds members back from using your digital tools and how to make tech feel simple, valuable, and essential.

Growth

13 February 2026

14 min read

13 fitness event ideas to boost business in 2026

by Megan Greenaway

Attract new members and motivate your current ones with a fitness event. Get 13 event ideas to kickstart 2026.

Management

30 January 2026

16 min read

15 winning fitness business ideas for 2026

by Megan Greenaway

People love new! So, breathe new life into your club with 15 fitness business ideas that you need to know about.

Engagement

20 January 2026

24 min read

31 Gym challenges to engage members

by Xplor Gym

Everything you need to know about running challenges for your members – including 31 ideas!

Engagement

14 January 2026

8 min read

Time to rethink & rebrand the gym induction?

by Megan Greenaway

Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?

Retention

05 January 2026

11 min read

Habit formation: Help members build a visit habit to boost retention

by Megan Greenaway

Keep more members for longer by guiding members to make regular gym visits a lasting habit.

Growth

24 November 2025

14 min read

25 fitness trends for 2026

by Megan Greenaway

From strength training to personalisation, get a rundown of the top fitness industry trends you need to know about.

A photo of the Xplor Gym team at the Independent Gyms Conference 2025

Events

18 November 2025

16 min read

5 big insights from the Independent Gyms Conference 2025

by Xplor Gym

The biggest event of 2025 for independent gym operators took place on 13 & 14 November. Catch up on the 5 top need-to-knows.

Marketing

11 November 2025

14 min read

33 gym marketing ideas for 2026

by Joanna Ashton

Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.

Retention

10 November 2025

6 min read

Impact of cost of living on gym memberships

by Megan Greenaway

The cost of living has been rising over the last few years. See how this has impacted gym memberships.