Management
Prioritising payments: what do your members want?
Price has always been an important factor for gyms when attracting new members – and retaining existing ones. In our ….
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Xplor Gym
Articles by Xplor Gym
Marketing
Target your marketing to net more gym members
If you want to grow your gym business, as important as it is to attract new members, you can’t just ….
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Tech
Use data to personalise your gym members’ experience
We’re living in an experience economy. Personalised experiences tailored to meet exact customer fit. From finance to entertainment, to education, ….
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Engagement
Connecting with members: how to use wearable tech in your gym
The wearable technology trend has been steadily growing for several years, but the Covid-19 pandemic saw an explosion in popularity. ….
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Engagement
What should a “smart” gym look like?
Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even ….
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Engagement
The three areas every member wants gyms to prioritise
Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing ….
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Management
Can your gym appeal to all ages?
When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….
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Growth
6 features & facilities to help your gym stand out
Gyms are bouncing back post-pandemic. Members are returning, new membership applications are surging and competition is becoming fiercer than ever. ….
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Retention
Are your members changing how they work out?
COVID-19 has brought about lots of changes in the way we all work out, from the explosion of online classes ….
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Engagement
Are you gamifying fitness and workouts in your club?
There’s no denying the impact of gamification on the health and fitness sector in recent years. From the introduction of ….
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Management
10 ways to boost your gym’s short-term cash flow
You want to keep investing in your gym, but to do that, you need a healthy cash flow. You need ….
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Management
How do you control access to your gym?
Some issues are constantly front-of-mind for gym owners. There’s everything that goes into getting a member to your front door ….
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