Gym Membership Sales Report
Get exclusive insights and practical takeaways to help you attract more new members – and keep them coming back for longer too!
See all the insights and prepare to accelerate sales (and retention too!). Get your FREE copy today.
The sales trends you NEED to know about
Demand for gyms and fitness clubs is growing. There are more clubs than ever before. And more members too. There’s opportunity to tap into this growth.
The market is also challenging for gym owners and operators. How do you survive and thrive?
If you want to be successful and grab a piece of the growth opportunity that exists, effectively attracting new members (and keeping them too) is essential.
We’re here to help. Together with industry partners – Hattie Jones (ukactive) and Julie Allen (Active Insight) – we’re bringing you the ultimate resource to win and keep more new members than ever before.
In the Gym Membership Sales Report, you’ll get:
- A deep dive into over a decade’s worth of sales trends from across the UK health & fitness industry
- Tactical takeaways and strategies to maximise sales and minimise attrition
- Expert insights and tips that you can apply to your business
This report provides invaluable insights into consumer behaviours – motivations and barriers to joining a gym. Plus, new information about how prospective members feel when they take their first step to being active in a fitness facility and become a member.
The combined insight with Xplor’s extensive data presents a picture with tangible learnings that you can apply to meet members where they are and maximise the opportunity to provide memberships effectively. Plus, you’ll get intelligence that goes beyond selling memberships, helping you keep more members active for longer – increasing length of stay.
Julie Allen, Active Insight
It's great to see the combined data and insights of Xplor, ukactive, and Active Insight come together in this report. It provides a robust view of consumers and their motivations and barriers when engaging with gyms and fitness facilities.
Use these insights to support how you attract, engage and retain long-term members. And you’ll be doing so with the intelligence and understanding of specific demographics, making for a more personalised and valued experience for the consumer.
Hattie Jones, ukactive
“We’ve analysed over a decade’s worth of Xplor data from operators across the UK to bring you the exclusive insights in this report.
Optimising your approach to sales and retention is vital if you want to grow your business. This report has been designed with that in mind. We want to help you find practical ways to be even more successful in building a healthy sales pipeline and loyal membership base.”
Dave Alstead, Xplor Gym
Extensive gym membership sales insights
To grow your business, you need to successfully sign up and retain members. And that calls for a deeper understanding of who is joining gyms, what attracts them, and what turns them off.
Analysing more than a decade’s worth of Xplor data, including 929,000+ first time gym membership sales from across the UK, we’ve identified key sales and attrition trends.
And we’ve combined this with insights from the extensive consumer research carried out by ukactive and Active Insight to bring you an unparalleled understanding.
Key findings include:
- Cost and perceived value are the biggest barriers for new joiners
- Gen Z are quickly catching up to Millennials as the biggest age group joining gyms – however they’re leaving sooner than any other generation
- Overall, almost 10% of first time memberships end within 90 days
Get the full insights, and many more, plus find out how your gym management software can help you maximise sales and retention in the report.
