Management
Gym membership price matters: what’s the average cost of a gym membership?
Understand average membership prices, how much big chains charge, and how to price membership packages.
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Jo-Ann Vieira
Business Development Manager, Xplor Gym
Jo-Ann is a Business Development Manager at Xplor Gym. She’s focused on helping gyms across the UK operate more efficiently and profitably.
With a software development, project management, and customer service background, she’s passionate about helping clubs innovate with flexible tech that powers unparallelled growth. While ultimately improving fitness experiences for members and owners.
Beyond work, Jo-Ann enjoys discovering new places and creating lasting memories with her family. As well as exploring the world, she loves unwinding with a good film or book. Her recommended reads include Child 44 by Tom Rob Smith and The Book Thief by Markus Zusak!
Articles by Jo-Ann Vieira
Management
Going beyond subscriptions to diversify & grow revenue
What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!
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Management
15 winning fitness business ideas for 2025
People love new! So, breathe new life into your club with 15 fitness business ideas that you need to know about.
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Management
Gym pricing strategy: A guide to membership pricing
Find out how to work out what to charge for memberships and the options to offer. Plus, get tips for increasing prices.
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New clubs
Create a winning gym business plan
Do you have an up-to-date business plan? Find out why you need one and how to create one that’s genuinely helpful.
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New clubs
How to find the best location for a new gym
There’s only one way to know you’re on to a winning location when opening a new club. Find out what it is.
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Management
23 types of people at the gym to win & retain
Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.
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Management
How to hire gym staff – finding & hiring the best people
Your staff – your team – are key to the success of your business. This guide will help you attract and hire top talent.
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Management
9 ways to boost your gym member experience (even with limited staff)
Win loyal members, even with limited staff, with 9 small changes that can have a big impact on member experience.
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New clubs
Owning a gym: Pros & cons
Running your own gym business can be equally rewarding and challenging. Find out more and get tips for success.
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Management
Gym SWOT analysis: How to do one for your gym
Make the most of this simple tool. Build on strengths. Boost weaker areas. Exploit opportunities. See off threats.
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Management
What does gym software cost?
To make the right software decision for your fitness club look at the total value a software partner will deliver.
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