Gym Operator Insights Report 2025: Multi-Country Edition
This report is packed with extensive insights into the shared (and unique) challenges that gym operators face in key European markets. Get insights that you just can’t get anywhere else.
See how your business compares. Get your FREE copy of the report.
Challenges of running a fitness business
Together we are stronger. But often gym operators are working in isolation, unaware of the common challenges others are tackling, what’s working, and what’s not.
Knowledge is power.
With this in mind, the team here at Xplor Gym set out to uncover the realities of running a fitness business in 2025. So, you can see how your business measures up to others in the region.
With insights from 240+ privately owned operators across many of Europe’s biggest markets, the report covers:
- Operations
- Competition
- Sales & marketing
- The member journey
- Other pressing challenges
Exclusive insights from operators across the UK, France, & Spain
TKey findings from the report include:
- Almost three quarters of gym operators have seen operating costs increase year-on-year. Utilities top the list of costs that have risen, followed by payroll & staff wages, and business rates/taxes
- When it comes to recruiting new staff, 65% of those who’d recruited since January 2024 found it tough finding qualified candidates
- Over a third said the biggest challenge when it comes to tech is having the time to research and implement new solutions
- 61% say retention is a significant challenge. Most cite keeping members motivated, resource limitations, and difficulty recognising and reaching those at risk of cancelling as the biggest retention headaches
- Three quarters of operators face local competition. And over half have seen new clubs open within 5 miles since January 2024. 54% of those facing competition are trying to win the same demographics. And 39% report that prices are being squeezed lower
Download the report for more detailed insights into these findings and many more..
