PerformX Live 2025 Guide

Following an incredibly successful 2024, PerformX Live returns on 26 & 27 February 2025. Here’s our guide to this high-energy, inspiring fitness industry event.

Can’t wait for PerformX Live 2025? No problem! Get 9 sizzling hot takes for gym owners & operators from PerformX Live 2024.

What is PerformX Live?

PerformX Live, www.performxlive.com, is the event for fitness professionals who are serious about the business of fitness. PerformX delivers educational sessions from inspirational industry leaders. Hosts high-energy workshops and masterclasses. And showcases the latest tech, experiences, and innovations.

It’s a must-attend event that also offers incredible networking opportunities. Meet like-minded people facing the same challenges as you and create lasting connections.

Over 6,000 fitness industry professionals and enthusiasts attend PerformX Live – including:

It’s held each year – usually in March. In 2022 it took place on 18/19 March. In 2023 it took place on 17/18 March. And in 2024 it took place on 21/22 March.

2025 will be a little different both in terms of timing and location…

When is PerformX Live 2025?

Taking place over 2-days, PerformX Live 2025 is happening on Wednesday 26 February and Thursday 27 February 2025.

PerformX Live 2025 is highly anticipated and promises to be even bigger than 2024. You’re going to want to make the most of every minute at this year’s edition of PerformX.

The opening hours for 2025 will be:

The PerformX Live After Show Party will take place from 5pm on Wednesday 26 February in the VIP area.

And, for independent gyms, PerformX Live Networking Drinks are being held at The Sports Bar at Resorts World Casino on Wednesday 26 February from 7-10pm. To register for these, please contact us.

Where Is PerformX Live taking place?

PerformX Live 2025 is taking place at NEC Birmingham in Hall 9.

Previously, PerformX has been held in London at Tobacco Dock. And this change of venue for PerformX 2025 comes after the event became part of the NEC Group’s organising arm, Pendigo Events.

The NEC Birmingham is a popular exhibition centre and one of the largest in the UK. The move looks set to see the event evolve with:

Getting to NEC Birmingham

The venue address is:

Pendigo Way, Marston Green, Birmingham B40 1NT

PerformX Live 2025 will be taking place in Hall 9.

Arriving by public transport?

The NEC is located a 5-minute walk away from Birmingham International Railway Station. Direct trains run to Birmingham International from London, Bournemouth, Northampton, Manchester, and Coventry.

If you’re travelling from further afield, Birmingham Airport is located nearby. To get to the NEC from Birmingham airport, there’s an air-rail link from the airport to the train station. This is located at the upper level of Terminal 1. Trains run every 2 minutes and the transfer takes 90 seconds.

Driving?

The NEC is clearly signposted from all motorways and major routes including the M42, M40, and M6. The postcode for your sat nav is B40 1NT.

When you get close, follow the digital screens to get to the car park. There are 16,500 parking spaces available. And there’s a free shuttle bus from the car park, or you can choose to walk. You can pre-pay for parking before PerformX Live 2025 starts and save around £5.

How to attend PerformX Live 2025 – tickets

Want to attend PerformX Live? Tickets are now available for PerformX Live 2025.

You’ll want to get a ticket fast and in advance of the event. We’re sure they’ll run out fast.

Tickets are sold via AXS for 2025. And as of 11 February 2025, you can purchase a ticket for both days for:

Want 20% off? Simply use the link below and enter this code: XPLOR20

Prices increased on 10 February and may increase again – so act now to grab a bargain!

There’s also a free exhibition-only ticket option available via the PerformX Live website.

Tickets will be digital e-tickets. They’ll arrive by email from noreply@boxoffice.axs.co.uk. You’ll need to save the attached e-ticket(s) to your device. And have your ticket(s) ready to present for scanning when you arrive.

For PerformX Live 2024, prices were considerably higher in the run up to the event. These are the ticket options and prices that were on offer as of 1 March 2024:

Accommodation for PerformX Live

If PerformX Live 2025 is anything like 2024 (and we know it’ll be even bigger and better), you need to be there to enjoy both days. So, you can make the most of the learning and networking opportunities on offer! And that means you’ll need to stay nearby.

There are a variety of hotels to suit different budgets within a short drive or walk of the NEC including:

Food & drink during PerformX Live

The NEC is home to food and drink retailers like Subway, Starbucks, and the Bagel Factory.

We await to see exactly which food and drink outlets will be available to PerformX Live 2025 delegates.

There will once again be an After Show Party for all ticketholders on the first day of PerformX 2025 – Wednesday 26 February. It will take place in the VIP area from 5pm.

The After Show Party will include live music, a relaxed vibe, and conversations that can help you find new opportunities to grow your business.

Independent gym? Make sure you join the Xplor Gym team at the Independent Gyms PerformX Live Networking Drinks. These are taking place from 7-10pm at The Sports Bar at Resorts World Casino on Wednesday 26 February. To register for these, please contact us.

For those who’re seeking dinner (or even a working lunch!) near to the NEC, popular restaurants include:

Highlights for fitness club owners and operators

PerformX Live always offers a strong line up of education. Sessions are handpicked by an advisory board of fitness and wellbeing industry heavy hitters. Past speakers include:

And of course, many more industry authorities and leading operators. Check out our 9 sizzling hot takes for gym owners & operators from PerformX Live 2024 article for a taste of the 2024 event.

We’re sure 2025 will be the same! So, we’re keeping a close eye on the line up to find the sessions that gym and club owners (and prospective owners) shouldn’t miss.

And while we wait for the full 2025 schedule to be announced, take a look at our top picks so far for PerformX Live 2025:

Digitalisation in the fitness industry

When? Wednesday 26 February, 2-2.45pm

Where? Main stage

Consumers today have more access than ever to wearable, digital tech that captures a wealth of health and fitness data. As a gym operator, how do you embrace this data at scale for your members?

In this headline masterclass, you’ll get insights on this from a leading authority on wearable technology – Kristen Holmes, Global Head of Human Performance and Principal Scientist for WHOOP.

Through her impressive work at the wearables pioneer, Kristen is driving the conversation around just how fitness leaders can help consumers get the most from their tech and fitness investments.

This is one session you’re going to want to be in the room for!

Premiumisation & the rise of the $40k a year membership

When? Wednesday 26 February, 3.15-4pm

Where? Main stage

Increasingly, gymgoers are viewing their membership as an investment. An investment in their health and wellbeing now and into the future.

And many are willing to splash more cash than ever before on a membership. To help you understand how to capitalise on this trend towards premiumisation, Jeff Zwiefel will take to the stage.

Jeff has over 25 years of experience leading US gym chain Life Time. Most recently, he has led the brand’s MIORA Longevity & Performance division, pioneering a truly integrated approach to health and wellness. And taking premium to the next level.

More members without paid ads

When? Wednesday 26 February, 12.15-1.00pm

Where? PerformX Stage

Growing gym membership sales is a goal for the vast majority of gyms and fitness clubs. And that makes this session a must attend for owners and operators.

Paid ads are an effective way of attracting new members. But costs can quickly stack up. So, if you can master organic sales, you’ll be able to reliably grow with less reliance on paid ads.

In this session, Lisa Palmer Director at Gas Station Fitness & Nutrition and Business Mentor at Two-Brain Business will share how her business has tripled. Hear about the simple actionable steps taken to achieve this success.

Lessons from industry leaders

When? Wednesday 26 February, 10-10.45am

Where? Main Stage

Join leaders from some of the UK’s biggest gym operators for this panel that looks set to be packed full of insights and learnings. You’ll get the inside track on what to expect for the year ahead too.

The session will be hosted by Ian Rushbury (Life Fitness) who brings a wealth of experience at major operators and supplier side too. Ian will be joined by an inspirational line up including Rebecca Passmore (PureGym), Colin Waggett (Third Space), Sophie Lawler (Total Fitness), and Marc Diaper (ex-Gymbox).

The psychology of persuasion

When? Thursday 27 February, 12.15-1pm

Where? PerformX Stage

In 2025, member experience matters more than ever. Every visit (and interaction) with your club needs to meet and even exceed expectations.

To help you achieve this, the PerformX team are bringing you Jaclyn Hughes. Jaclyn is the founder of Ultimate Training Solutions and an expert in the psychology of persuasion.

Attend for powerful insights to help you build lasting loyalty from members.

Hospitality in fitness: Be in the top 1% of gyms

When? Thursday 27 February, 12.45-1.30pm

Where? Main Stage

Want to stand out with a member experience that demands loyalty? This panel is for you! It’ll explore how you can create a 5-star member experience and place your gym amongst the best of the best.

You’ll want to be in the room for this panel with Jack Thomas (The Fit Guide), JC Vacassin (Foundry), and Rez Barad (Boxr & House Of Fitness).

Other stand out sessions for gym owners and operators:

Turn up the heat with Xplor Gym at PerformX Live🌶️🔥

We’re fired up to be back at PerformX Live 2025!

Chill out with our team at stand C25. And find out why the UK’s hottest gyms are turning up the heat with gym management software from Xplor Gym.

Pre-book a chat with our team and we’ll save you a bottle of our very own Xplor Gym hot sauce (be fast, stocks are very limited).

We can’t wait to see you at PerformX Live 2025!