Xplor Gym Blog: Marketing

Marketing

22 December 2025

8 min read

Low-effort, low-spend ways to market your fitness business

by Joanna Ashton

Get practical marketing ideas to help you grow your fitness business with minimal effort and minimal cost.

Filter Articles:

Marketing

13 January 2025

13 min read

23 best gym promotions for business growth

by Joanna Ashton

Find out what it takes to run a successful gym promotion. And get ideas to fill your marketing calendar all year round.

Events

06 December 2024

14 min read

Independent Gyms Winter Conference 2024: 5 takeaways – & 1 powerful call for action

by Xplor Gym

The final event of 2024 for independent gym owners and operators took place on 5 December. Catch up on the 5 biggest need-to-knows.

Growth

02 September 2024

15 min read

How to increase gym membership sales

by Xplor Gym

Find out how to sell more memberships with expert tips. Plus, get insights into sales trends from clubs across the UK.

Marketing

04 March 2024

18 min read

How to start a fitness blog for your gym

by Joanna Ashton

A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.

Marketing

26 February 2024

18 min read

Guide to creating gym marketing strategies & plans

by Joanna Ashton

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

Marketing

29 January 2024

12 min read

How to create a fitness newsletter your gym members will love

by Joanna Ashton

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Marketing

16 October 2023

31 min read

Complete guide to gym email marketing (+ 16 templates)

by Joanna Ashton

Gym email marketing is a cost-effective, controllable way to build trust, reach, and retain prospects and members. This article has ….

Marketing

08 August 2022

4 min read

Target your marketing to net more gym members

by Xplor Gym

If you want to grow your gym business, as important as it is to attract new members, you can’t just ….

Marketing

04 February 2022

4 min read

Is it time to rethink how you communicate with your members?

by Xplor Gym

When it comes to how the majority of gyms communicate with their members, there’s a tendency to err on the ….