Xplor Gym Blog: Growth

Growth

07 April 2026

13 min read

Planning a gym pre-sales campaign? Ideas for launching your next location

by Ollie Flegg

Maximise early sign-ups and hit the ground running with effective pre-sales campaign ideas.

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Retention

30 December 2024

11 min read

Are your members in the attrition danger zone?

by Xplor Gym

Growing profitably means holding onto as many members as possible for as long as possible. Get tips to boost retention.

Events

06 December 2024

14 min read

Independent Gyms Winter Conference 2024: 5 takeaways – & 1 powerful call for action

by Xplor Gym

The final event of 2024 for independent gym owners and operators took place on 5 December. Catch up on the 5 biggest need-to-knows.

Growth

25 November 2024

10 min read

How to grow your gym business: 13 ideas

by Megan Greenaway

Is it time to expand your fitness business? Find out how to grow your gym business. Get 13 ideas to help you scale profitably.

Management

15 November 2024

10 min read

Going beyond subscriptions to diversify & grow revenue

by Xplor Gym

What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!

Engagement

04 November 2024

12 min read

8 ways to win & retain Gen Z gym members

by Xplor Gym

Gen Z represents a big growth opportunity for clubs – and a risk too. Find out how to attract and keep Gen Z gymgoers.

Growth

14 October 2024

8 min read

Generations compared: Who’s starting new memberships?

by Xplor Gym

Age impacts the preferences and habits of new gym members. Get insights into trends from across the UK fitness industry.

Growth

30 September 2024

7 min read

Price vs. value: Selling the value of a gym membership

by Megan Greenaway

Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.

Management

16 September 2024

17 min read

Gym pricing strategy: A guide to membership pricing

by Megan Greenaway

Find out how to work out what to charge for memberships and the options to offer. Plus, get tips for increasing prices.

Growth

02 September 2024

15 min read

How to increase gym membership sales

by Xplor Gym

Find out how to sell more memberships with expert tips. Plus, get insights into sales trends from clubs across the UK.

Tech

05 August 2024

8 min read

Checklist: Build a successful gym business

by Xplor Gym

What does it take to build a successful gym business? This success checklist will help your business thrive.

Management

29 July 2024

19 min read

23 types of people at the gym to win & retain

by Xplor Gym

Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.

A photo from the Independent Gyms Summer Conference 2024

Events

04 July 2024

10 min read

7 need-to-knows from the Independent Gyms Summer Conference 2024

by Xplor Gym

The event of the summer for independents returned this July. Get the 7 biggest takeaways for owners from the day.