Introducing FitnessKPI

Learn more about our partner, FitnessKPI, in this interview with Isabel Vega Villegas, Co-founder and Growth Manager at FitnessKPI.

At Xplor Gym, we believe in the power of openness and collaboration. Our solution is continuously evolving with an ecosystem of innovative partners. These partners share our vision of simplifying gym management while maximising performance.

Among them, FitnessKPI stands out as a key partner. As specialists in business intelligence and artificial intelligence for the fitness industry, FitnessKPI helps operators turn data into actionable insights that drive growth and member retention.

To find out how data can power decision-making and explore the integration in detail, we spoke with Isabel Vega Villegas, Co-founder and Growth Manager at FitnessKPI.

Let’s get stuck in!

Tell us a bit about FitnessKPI

[Isabel] FitnessKPI is the first Business Intelligence platform with Artificial Intelligence created specifically for the fitness industry.

We integrate data from an operators’ CRM, apps, financial systems, and management software into one powerful platform. There it’s transformed into over 180 fitness-specific KPIs.

What sets us apart is our virtual consultant, ANNA. ANNA analyses member behaviour, predicts risk of cancellation, detects inconsistencies, and recommends actions to boost retention and improve performance.

Our dashboards are fully customisable, reports are automated, and clubs can benchmark both internally (across locations) and externally (against the market). With FitnessKPI, operators get a clear, actionable view of their business.

Our vision is to professionalise fitness management worldwide by making data-driven decision-making accessible, intuitive, and impactful.

Who can benefit from FitnessKPI?

[Isabel] FitnessKPI is designed for fitness businesses of all sizes that want to take control of their data and improve performance. Our customers range from independent clubs and boutique studios to multi-site operators and franchise chains.

While we work across the full spectrum, our core focus is on mid-sized and large chains. We provide a solution to consolidate data across multiple locations, automate reporting, and gain strategic visibility through predictive analytics and benchmarking.

Our platform adapts to the scale and complexity of each customer helping them improve retention and grow sustainably.

Many operators have dashboards inside their gym software. Where does FitnessKPI come in?

[Isabel] While most gym management software solutions include basic dashboards, FitnessKPI offers a more advanced analytical layer.

We complement the dashboards available in solutions like Xplor Gym, which are essential for managing day-to-day activity. Our solution adds a strategic perspective through advanced analysis, AI-powered predictions, and automated recommendations.

Our virtual consultant, ANNA, continuously analyses member behaviour, detects patterns, and identifies churn risk early. So, helping clubs act with more accuracy and foresight.

Whereas traditional dashboards show what is happening, FitnessKPI explains why it’s happening and what to do next.

This difference is what transforms data into a real driver of performance and growth.

AI is at the heart of your tool. How does this benefit operators?

[Isabel] Artificial Intelligence isn’t just a buzzword for FitnessKPI! It’s a practical tool that helps operators make faster, better decisions every day.

Our virtual consultant, ANNA, uses AI to detect patterns, predict churn risk, forecast revenue trends, and highlight anomalies in performance or behaviour.

This translates into real, usable outputs for clubs:

Plus, our alerts feature lets managers track key KPIs automatically and receive notifications when predefined thresholds are exceeded. So, helping them react quickly without constantly needing to monitor dashboards.

No technical expertise or data science knowledge is required. Managers receive clear, actionable recommendations, that are ready to apply.

Could you share an example of actions operators have taken as a result of analysis provided by FitnessKPI?

[Isabel] Yes, here are a few anonymised examples of how clubs have used FitnessKPI insights to take meaningful action.

One operator reduced its churn rate from 6% to 3.6% in under 3 months by identifying inactive members earlier and launching more timely retention campaigns.

Another improved revenue by 28% in just 8 months, simply by adapting offers to actual member behaviour and reallocating resources based on traffic and usage patterns.

In a third case, an operator achieved a 35% drop in cancellations and 22% increase in recurring revenue after automating personalised follow-ups and detecting disengagement earlier.

In each case, the results came not from working harder, but from making decisions based on accurate, real-time data.

The integration with Xplor Gym recently launched. What does it bring to operators?

[Isabel] The integration between Xplor Gym and FitnessKPI offers gym and fitness club operators a faster, simpler, and more reliable way to work with their data.

Thanks to automatic synchronisation, there’s no need for manual exports or duplicated work. Operators can access over 180 KPIs just hours or days after the integration goes live (depending on their setup).

This ensures complete consistency between both systems, reduces onboarding time, and lets managers start analysing performance right away. No needing to rely on IT teams or manual reporting.

Plus, key insights like churn risk can also be viewed directly from the member file in Xplor Gym. So, making it easier for all staff to act fast when it matters.

Finally, what advice would you give to an operator who’s hesitant about predictive analytics?

[Isabel] Predictive analytics may sound complex, but we find that the real challenge isn’t technical, it’s cultural. That’s why at FitnessKPI, we focus on making data part of the day-to-day for everyone working within a fitness business.

You don’t need a large IT team or advanced expertise. Operators can start with small, focused use cases (think identifying members at risk or measuring campaign performance). And then quickly see measurable wins with clear ROI.

The real value is in managers and teams building the habit of making decisions with data. This shift comes with time and it’s what separates reactive operators from those who lead the market.

At FitnessKPI, we help operators make that transition, from gut feeling to a data-driven culture, step by step.

The wrap up…

The integration between Xplor Gym and FitnessKPI provides you with a connected, high-performing, and easy-to-use way to gain efficiency and strategic visibility.

Data is transformed from technical constraint into a valuable resource. One that you can use to improve business performance, retain members, and support sustainable growth.

Contact our sales team to see what this integration can do for your business.