Profitable Gym Membership Pricing Guide
In this guide to gym membership pricing, you’ll find out how to get pricing right. Plus, learn how to approach price increases when you need to.


Gym membership pricing matters
What you charge members says a lot about your business.
How do you make sure your gym membership pricing strategy is effective at winning you members AND keeping your business profitable?
There’s no one-size-fits-all approach to pricing you can follow as a gym operator. You need a careful approach that:
- Reflects the value you offer members
- Builds healthy profit margins
- Appeals to prospective members
We’re here to help you create your winning gym membership pricing strategy with this extensive guide.
What you’ll get in the Profitable Gym Membership Pricing Guide
The guide covers:
- The difference between price and value
- An overview of typical gym membership pricing models
- How pricing differs by type of fitness facility
- The 11 ingredients for a winning gym membership pricing strategy
- An explanation of the importance of regularly reviewing return on investment (ROI)
- How to approach price increases
Don’t miss out! Get your free copy of the Profitable Gym Membership Pricing Guide.

