Supercharge Gym Member Retention Playbook
Keep more members coming back for longer to boost profitability and unlock growth opportunities. This playbook gives you 9 actionable retention strategies – and dozens of tactics to try.
Retain more members for longer using this playbook. Get your FREE copy today.
Increased retention = a more profitable business
The success of your fitness business is built on your existing members. If you can:
- Cut the number of members leaving (attrition) and increase the amount of time members stay (retention)
- You’ll grow member lifetime value (how much you earn from each member)
This is the key to a profitable business. Bringing in more revenue from existing members and reducing the need to spend big on attracting new ones.
Yet, 4 out of 5 gym operators in the UK face some sort of retention challenge. In the same boat? Good news – there’s lots you can do to improve retention.
Most of the tactics are small tweaks you can make over time. So, you’ll consistently make marginal gains to dramatically increase retention in the long run. Start by downloading the Supercharge Gym Member Retention playbook!
9 ways to supercharge retention
Claim your free copy of this playbook and you’ll get actionable ways to get more members to stick with you, by:
- Welcoming new members effectively
- Helping members build a visit habit
- Enhancing your overall member experience – in-person and digital
- Personalising interactions with members, at every opportunity
- Flexing your memberships to meet changing needs
- Emphasising and adding value in new ways
